Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and mid-sized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content

Boosting Your SMB Resource Center ROI

Resource centers – like the American Express OPEN Forum, the FedEx Small Business Center, the Intuit QuickBooks Small Business Resource Center and the Microsoft U.S. SMB blog – are powerful tools to attract and engage small and mid-sized businesses (SMBs). They can also represent a significant investment in content development and promotion. With the competition