Bredin Report: SMB 101: Basics of the SMB Market

What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of

Bredin Report: The Difference Between Good and Great SMB Content

The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say

Bredin Report: What’s on SMBs’ Shopping List?

Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office

Bredin Report: Three ways research improves SMB content marketing

One of many the challenges faced by SMB content marketers is the effort required to develop breakthrough content. Apart from the significant challenge of determining the optimal mix of formats, topics and placement, content marketers must also develop content that stands out from an increasingly crowded field. The fix? Data. Here are three ways that

Bredin Report: How to create an email newsletter SMBs want

Small and midsized business (SMBs) use emails from vendors like you to get business advice and to decide what to buy. 63% of SMB principals in a recent Bredin survey cited email newsletters from vendors as their most-preferred content format. And close to half reported that they are more likely do business with a company

Bredin Report: Why sales teams succeed with SMB content

Small and midsized business (SMB) principals want two things in a salesperson: an understanding of their business pain points and knowledge of their industry challenges. In fact, 81% of business owners in a recent Bredin survey of 500 U.S. SMB principals say it is “important” for vendors to understand their business and industry challenges. Here