Bredin Report: How SMBs Research and Buy Payments Solutions

How do SMBs learn about and decide on payments solutions, and who do they prefer to buy them from? To find out, we recently surveyed 500 U.S. SMB principals. When SMBs are looking for a payments solution, they are most likely to use search. After that, their media preferences vary by size: Peers are second for very

Bredin Report: What SMBs Want in a Payments Solution

We recently surveyed 500 U.S. SMB principals to determine what they want in the systems they use to accept payments from their customers. For context, the 2024 growth outlook for payments technology is very positive. Almost half of very small businesses (VSBs, with fewer than 20 employees), three in five small businesses (SBs, with 20 to 99

Bredin Report: Engaging SMBs Across the Sales Cycle via Content

We recently surveyed 500 SMB principals to determine which content formats they use most to learn about, research, and make a purchase decision on products and services for their businesses. The insights are useful for teams developing content to move SMBs through the sales cycle. Very small businesses (VSBs, with fewer than 20 employees) are most likely

Bredin Report: Engaging SMBs via Social Media

We recently surveyed 500 SMB principals to determine which social media they use to learn about, research, and make a purchase decision on products and services for their businesses – in other words, your offerings. Very small businesses (VSBs, with fewer than 20 employees) are most likely to use Facebook and YouTube to learn about products to

Bredin Report: How SMBs Make a Purchase Decision

We recently surveyed 500 SMB principals to determine which media they use to make a purchase decision on products and services for their business — in other words, which information sources are best at helping SMBs choose your offerings. As is so often the case, the answer varies quite a bit by company size. Very small businesses

Bredin Report: The Sources SMBs Use to Research Your Offerings

We recently surveyed 500 SMB principals to find out which media they use to research products and services for their business – in other words, which information sources are best at helping SMBs understand your offerings. The answer varies quite a bit by company size. Very small businesses (VSBs, with fewer than 20 employees) and

Bredin Report: The Top Media to Drive SMB Awareness

We recently surveyed 500 SMB principals to find out which media they use most when first learning about products and services for their business – in other words, which information sources are most effective for driving awareness of your offerings. The answer varies quite a bit by company size. Very small businesses (VSBs, with fewer than 20

Fastcast: What SMBs Want in a Payments Solution

The world of payments is changing rapidly. What do these changes mean for SMBs, and how can payment solution providers best position and promote their offerings? To find out, we surveyed 500 U.S. SMB principals. In this webcast you’ll learn: What SMBs accept for payments today Which payment platforms SMBs are using The concerns SMBs

Bredin Report: Which Brand is the Best According to SMBs

Top picks for best brand make one thing very clear: familiarity breeds trust. We recently surveyed 500 SMB principals to assess their awareness and trust of selected leading SMB brands. Overall, the companies with the highest awareness are also the ones in which SMBs put the most faith. Detailed ratings also hinge on how you define “best.”

Bredin Report: How SMBs Promote Themselves Offline

Bredin’s most recent research reveals that SMBs of all sizes rate word-of-mouth marketing as the most effective offline promotional tactic (see last week’s survey to learn about social media promotion preferences). After the top pick, tactics vary by company size. Very small businesses (VSBs, with less than 20 employees) rank phone calls second, followed closely by flyers and posters.