5 content marketing mistakes you can’t afford to make this year

Content marketing works wonders to reach small and midsized businesses (SMBs) — but it can be a minefield. Success requires a narrow focus and a plan to map content to your objectives. Read on to learn how to sidestep common pitfalls. Mistake 1: Chasing formats When new content types see a surge in popularity, you

What role should influencers play in your SMB marketing?

Influencer marketing has become increasingly popular among companies that market to small and midsized businesses (SMBs), with companies from Dell to American Express using influencers to reach this segment. But for many, influencers are still an uncertain marketing tactic that leave several key questions unresolved. How effective is it with SMBs? Do influencers drive awareness

How are SMBs embracing cloud technology?

The next generation of almost every application small and midsized businesses (SMBs) use is being delivered on a SaaS or cloud model. To understand SMB application usage and purchase intent, and how SMBs feel about the migration to cloud applications, we recently surveyed over 300 U.S. SMB principals. The survey results are compelling. They can