Top picks for best brand make one thing very clear: familiarity breeds trust. We recently surveyed 500 SMB principals to assess their awareness and trust of selected leading SMB brands. Overall, the companies with the highest awareness are also the ones in which SMBs put the most faith. Detailed ratings also hinge on how you define “best.”…
Bredin’s most recent research reveals that SMBs of all sizes rate word-of-mouth marketing as the most effective offline promotional tactic (see last week’s survey to learn about social media promotion preferences). After the top pick, tactics vary by company size. Very small businesses (VSBs, with less than 20 employees) rank phone calls second, followed closely by flyers and posters.…
We recently surveyed 500 SMB principals on the social media they use to promote their business. We wanted to know which they use, which they find most effective, and where they plan to increase spending the most this year. Facebook is the most effective of the social media platforms surveyed for very small businesses (VSBs, with fewer…
We recently surveyed 500 U.S. SMB principals to find out which media works best to find customers and where they’ll direct spending in 2024. While the top tactics vary by company headcount, “company website” is consistently the best performer – it’s rated either first or second-most effective by all respondents. Word of mouth, email, and content marketing…
We recently surveyed 500 SMB principals to learn about their IT security concerns, how they implement an IT security solution, and how often they conduct security audits. Top IT security concerns vary by company size. Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) are most…
We recently surveyed 500 SMB principals to find out what’s important to them in an IT security solution. As is so often the case, their priorities vary by headcount. Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) most want a solution that protects against ransomware and malware.…
IT Security: SMB Principals Make the Call Many SMBs plan to make IT security purchases this year, according to our recent survey of 500 SMB principals. To understand how security vendors can reach SMBs effectively, we asked them who leads the decision-making process and what sources they use to stay current on security issues. Regardless of company headcount, the…
Bredin recently surveyed 500 SMB principals about what holds them back from improving IT security and how they can be compelled to act. The biggest reason SMBs cite for not improving company cybersecurity is inertia. Regardless of business size, most SMBs say they won’t invest in IT security this year because they are satisfied with the status quo. The…
Bredin recently surveyed 500 SMBs about what they want in the products and services they buy for their business and found the benefits they prefer vary by company size. Very small businesses (VSBs, with fewer than 20 employees) most want to buy from vendors with excellent customer service. After that, they want solutions that boost productivity and…
Bredin recently surveyed 500 U.S.-based SMB principals about the time it takes to make a purchase decision in 18 common product/service categories. We found that purchase timing varies widely, from an average of 47 business days for internet access to 96 for a retirement plan. Retirement plans, health and life insurance, products to hire and recruit, and…