Bredin Report: Supercharge your SMB Sales Team with Content

Sales Meetings Plus Content Are Winning Combo Despite the rise of “self-service” product research by SMBs, your sales team still plays a critical role – from introducing new offerings to closing the deal. In recent Bredin research SMBs told us that sales reps are important at every stage of the sales cycle. SMBs rate peers

Bredin Report: How to use bylines in your SMB content

Use SMB Content Bylines to Build Your Brand Lots of content for the SMB audience includes a writer byline. While this is a great idea if the author is an expert from your company and a good idea if the author is an external industry expert, you really shouldn’t promote freelance writers in bylines. Why?

Bredin Report: How to Create Great SMB Content

Three Traits of Great SMB Content Lots of SMB marketers churn out content on interesting topics in of-the-moment formats. Very little of this content actually helps with marketing objectives. Why? Because it does not align with what SMBs want for topics, specificity and even product information.   Here’s how to hit the mark on each

Bredin Report: SMB Tech Purchase Plans: What, Why and When

Inside the Mind of the SMB Tech Buyer SMBs lean heavily on technology to succeed. Bredin’s latest research reveals why they buy, how they learn about technology, and who they want to buy from. Why SMBs buy tech To boost performance. Overall, 48% of SMBs buy tech to improve functionality and 47% buy to improve

Bredin Report: Peer Advice in Content Ranks High for Entire Sales Cycle

In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave

Bredin Report: Why SMB marketers love interactive tools

New Bredin research shows that interactive tools are now the second-most popular content format for SMBs to get business management advice, after email newsletters. Interactive tools connect with SMBs at every stage of the sales cycle. Interactive tools can help you: Build your brand Interactive tools can enhance SMB perception of your brand – and