What SMB Hiring Habits Reveal

Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to

Upcoming Fastcasts

Every month, Bredin conducts original research to help you better understand and sell to small and mid-sized businesses (SMBs). Join us for these fast-paced, insightful fastcasts for actionable, research-based tips to motivate SMBs to become – or remain – a customer. Boosting SMB Sales with Content – NOVEMBER 7, 1PM ET Content marketing continues to

Boosting SMB Sales with Content – NOVEMBER 7, 1PM ET

Content marketing continues to be a powerful tactic to engage SMBs. It is a highly effective way to keep your brand top of mind with customers and prospects, enhance your position as a thought leader and SMB advocate, and nurture leads and customers.

Register now to learn how to get the most from your SMB content marketing.

SMB Purchase Intent and Process – DECEMBER 5, 1PM ET

What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in different product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?

Register now for a comprehensive overview of SMB 2020 purchase plans, and to learn how to get your fair share of SMB spending.


Bredin Report: Content Planning for 4Q

What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice

Bredin Report: SMB 101: Basics of the SMB Market

What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of

Bredin Report: The Difference Between Good and Great SMB Content

The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say

Bredin Report: What’s on SMBs’ Shopping List?

Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office