Bredin Report: How to Pick the Right Topics for Your SMB Content

Our clients often ask us what topics their SMB content should cover. The answer depends on your target audience and what your brand represents. The most meaningful topics lie in the sweet spot between the challenges your audience faces and what your brand means to SMBs.

These tips can help you select the right topics for your content.

What keeps SMBs up at night

First, it’s important to understand what SMBs care about. We surveyed 500 SMB principals in December on their business challenges. They are, by company size:

What are your areas of expertise?

Business concerns are a great starting point. Next, consider what makes sense coming from you.

When we surveyed SMBs on the topics they want from different industries, they told us:

Ultimately, SMBs value the quality of your content more than the topic or the format, but you need to get the topic right as a first step.

Need help selecting topics and developing great SMB content? Contact Bredin at

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.