Author Archives: Alice Bredin

About Alice Bredin

Alice is America's foremost small business expert, with over 20 years of experience in the small business market. She has provided highly practical, actionable advice to countless entrepreneurs through her books, syndicated newspaper column, radio commentary and advice on small business forums on AOL, the Microsoft Network and elsewhere. Her unique insight into the needs of this audience has made her an invaluable resource to leading SMB marketers.

Bredin Report: The Difference Between Good and Great SMB Content

The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say

Bredin Report: How to Create Great SMB Content

When we survey SMBs on the quality of vendor content, only half say it’s useful. This means that there’s an opportunity for your content — blogs, whitepapers, infographics, ebooks, etc. — to stand out, if it’s a cut above. The payoff can be big: 71% of SMBs say good content makes them think more favorably

Bredin Report: How to Create Great SMB Content

Three Traits of Great SMB Content Lots of SMB marketers churn out content on interesting topics in of-the-moment formats. Very little of this content actually helps with marketing objectives. Why? Because it does not align with what SMBs want for topics, specificity and even product information.   Here’s how to hit the mark on each

3 Key Success Factors For a Research Based Content Program

An explosion in the amount of content targeting small and mid-sized businesses (SMBs) is making it harder for even the best marketers to gain visibility for their content. But one approach still works to get the attention of SMBs: creating content based on market research.

Boost SMB Awareness with Branded Surveys

Want to increase awareness and reinforce your reputation as an advocate for and thought leader among small and midsize businesses (SMBs)? Consider a branded or “thought leadership” survey. A range of SMB marketers, from ADP to Wells Fargo, use surveys to boost awareness, brand perception and sales.Bredin has been helping leading marketers develop successful branded surveys in the