Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

How are SMBs embracing cloud technology?

The next generation of almost every application small and midsized businesses (SMBs) use is being delivered on a SaaS or cloud model. To understand SMB application usage and purchase intent, and how SMBs feel about the migration to cloud applications, we recently surveyed over 300 U.S. SMB principals. The survey results are compelling. They can

Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and mid-sized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content