Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: SMB 101: Basics of the SMB Market

What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of

Bredin Report: What’s on SMBs’ Shopping List?

Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office

Bredin Report: Three ways research improves SMB content marketing

One of many the challenges faced by SMB content marketers is the effort required to develop breakthrough content. Apart from the significant challenge of determining the optimal mix of formats, topics and placement, content marketers must also develop content that stands out from an increasingly crowded field. The fix? Data. Here are three ways that

Bredin Report: How to create an email newsletter SMBs want

Small and midsized business (SMBs) use emails from vendors like you to get business advice and to decide what to buy. 63% of SMB principals in a recent Bredin survey cited email newsletters from vendors as their most-preferred content format. And close to half reported that they are more likely do business with a company

Bredin Report: Why sales teams succeed with SMB content

Small and midsized business (SMB) principals want two things in a salesperson: an understanding of their business pain points and knowledge of their industry challenges. In fact, 81% of business owners in a recent Bredin survey of 500 U.S. SMB principals say it is “important” for vendors to understand their business and industry challenges. Here