Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Want B2B Content that Converts? Refine Your Editorial Processes

One of the concerns we hear most often from our prospects is that their B2B content isn’t generating traffic or leads. It’s pretty disappointing, and it’s also common: according to SiriusDecisions, 60-70 percent of B2B content goes completely unread. What’s more, much of what is read doesn’t convert. That’s an awful lot of time and

Writing Content SMBs Will Look For and Use

You may have heard the term actionable content, referring to articles, blogs, checklists, whitepapers and other content marketing that give readers detailed, useful advice. Even if you haven’t, you can likely understand why this type of content works best to connect with SMBs. According to Bredin’s research, nearly two-thirds of SMB principals say it’s important

Is Your Interactive Marketing Content Optimized to Drive Sales?

Interactive tools like assessments and calculators are engaging and entertaining: who doesn’t like content that responds to input and provides a personalized answer? But if you are an SMB-focused marketer, you’re most interested in how these tools move SMBs along the path to purchase. Interactive tools work at the top of the funnel to attract