Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

The Secret Ingredient in Content that Business Owners Will Actually Read

Two million new blog posts appear on the web every day – that makes it challenging for marketers to stand out and attract attention. It’s even harder when your targets are the time-crunched principals of small and mid-sized businesses (SMBs). So how do you break through, establish your expertise, and motivate SMBs’ progress toward a