Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Who’s listening to podcasts? It turns out, a lot of SMBs

Podcasts are surprisingly popular among SMBs with more than five employees. Of them, more than half listen to podcasts—and the larger the company, the more likely they are to tune in. Among those who listen to podcasts, 39% listen at least weekly, and 26% daily. Millennials are the most frequent listeners, with 46% listening daily.

How SMBs want to be sold to

How do small and midsized businesses (SMBs) want to be sold to? Who do they look to for purchase guidance? What content do they lean on to conduct research and make buying decisions? When and how do they want vendors to reach out, and what type of content is most effective when shared by a

Why is your agency delivering content you need to rewrite?

Why is your agency delivering content you need to rewrite? Do you ever feel like a high school English teacher or a newspaper editor reviewing and revising content your agency delivers for your content marketing? The bottlenecks that come from this editing can upend deadlines and derail campaigns. Fixing content that missed the mark just