Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: Forecasting SMB hiring in 2018

In a strong economy, hiring and retaining good employees becomes more critical than ever for small and midsized businesses (SMBs). For online job sites, this means opportunity. Capitalizing on this opportunity, though, requires answering key questions about SMB subsegments, needs and preferences, such as: Which types of SMBs will do the most hiring in 2018?

Bredin earns spot in “Top 20 Content Marketing Agencies Report”

Bredin has been recognized as a leading content marketing agency as part of Agency Spotter’s recent Top 20 Content Marketing Agencies Report. The report is based on evaluations of more than 330 agencies around the world. We are honored by the recognition, which led us to consider how we’ve become a valuable resource to our

Bredin Report: Video for SMBs – Marketing by the numbers

As video plays an ever-more important role in all types of marketing, we wanted to know what SMBs preferred when watching online videos. To find out, we surveyed 503 U.S. SMBs. The full results are covered in our webcast “Videos, Podcasts, and the SMB Buyer” but here are a few of the insights we picked up: Keep