Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Forecasting SMB hiring in 2018

In a strong economy, hiring and retaining good employees becomes more critical than ever for small and midsized businesses (SMBs). For online job sites, this means opportunity. Capitalizing on this opportunity, though, requires answering key questions about SMB subsegments, needs and preferences, such as: Which types of SMBs will do the most hiring in 2018?

Bredin earns spot in “Top 20 Content Marketing Agencies Report”

Bredin has been recognized as a leading content marketing agency as part of Agency Spotter’s recent Top 20 Content Marketing Agencies Report. The report is based on evaluations of more than 330 agencies around the world. We are honored by the recognition, which led us to consider how we’ve become a valuable resource to our