Author Archives: Stu Richards

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Content Marketing to SMBs

How does marketing content affect small and mid-sized business (SMB) visits to your site, their likelihood to buy and their perception of your brand? What business challenges do SMBs seek help with? What topics are SMBs most interested in learning about? What content formats do they want from marketers? From whom do they most want

Selling Telecoms Services to SMBs

SMBs are feeling pretty optimistic – and that translates into plans to invest in telecommunications services, whether to improve Internet access speed or upgrade a phone system. SMBs understand what being connected means to their business. To find out how you can take advantage of SMB interest in your offerings, we recently surveyed over 700

New Research: Selling to SMBs

How do small and medium businesses (SMBs) want to be sold to? Where do they first learn about products and services, where in the purchase process do they want to engage with a salesperson, and what kind of content and resources do they review at each stage of the buying cycle? To answer these questions

Engaging SMBs via Resource Centers

Resource centers are an essential element of content marketing to small and mid-sized businesses (SMBs). SMB-focused resource centers such as the American Express OPEN Forum, the FedEx Small Business Center, the Google Small Business Community, the Intuit QuickBooks Small Business Center and the Microsoft US SMB blog represent significant investments in content development and promotion,