Author Archives: Stu Richards

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Getting SMBs to Share Your Content

As a marketer to small and mid-sized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you

Selling Telecoms Services to SMBs

SMBs are feeling pretty optimistic – and that translates into plans to invest in telecommunications services, whether to improve Internet access speed or upgrade a phone system. SMBs understand what being connected means to their business. To find out how you can take advantage of SMB interest in your offerings, we recently surveyed over 700