Author Archives: Stu Richards

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Engaging SMBs with Email Newsletters

Have you left your email newsletter strategy on autopilot? If so, you aren’t alone. With all the innovations in marketing technology, social media, content marketing and mobile, many marketing teams are focused on what’s changing, and have taken an “if it ain’t broke, don’t fix it” approach to email marketing. But perhaps your newsletter is

Engaging SMBs with Interactive Content

We’ve had increasing interest from our clients in developing interactive content elements to engage small and mid-sized businesses (SMBs). Increasing B2SMB use of these tools – ranging from easy-to-navigate white papers to quizzes, calculators and configurators – is consistent with general trends in interactivity. According to the Content Marketing Institute, 79% of marketers plan to

Engaging SMBs with Social Media

As a marketer to small and mid-sized businesses (SMBs), your company is very likely using social media to drive awareness and engagement, enhance your brand, nurture prospects and even close sales. If so, you’re probably facing a key challenge of social media marketing: developing impactful content to generate bottom-line results. To find out how you

Supporting Your SMB Sales Team with Content

One of the biggest challenges our clients in SMB marketing have is collaborating with their sales colleagues to develop effective sales materials. A key part of this challenge is knowing exactly what SMBs want from a salesperson, and when to engage with them. To find out how you can better connect with SMBs via sales

Getting SMBs to Share Your Content

As a marketer to small and mid-sized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you