Author Archives: Stu Richards

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Engaging SMBs via Resource Centers

Resource centers are an essential element of content marketing to small and mid-sized businesses (SMBs). SMB-focused resource centers such as the American Express OPEN Forum, the FedEx Small Business Center, the Google Small Business Community, the Intuit QuickBooks Small Business Center and the Microsoft US SMB blog represent significant investments in content development and promotion,

Selling to SMBs via Events

Events are difficult and time-consuming to stage. They are also expensive, hard to scale and challenging to measure. That said, events – whether your own company’s event, or a third-party show that your company exhibits at or sponsors – are surprisingly popular among principals of small and mid-sized businesses (SMBs). In fact, out of the

Selling to SMBs via Peers and Influencers

Small and mid-sized business owners (SMBs) rely on their peers more than almost any other source of information to learn about, research and make a final purchase decision on products and services for their business. But how can you capitalize on SMBs’ desire for peer advice? To find out, we recently surveyed over 300 U.S.

Selling Tech to SMBs

SMBs are feeling pretty optimistic – and that translates into plans to buy technology. Whether it is to improve data security or upgrade dated equipment, SMBs have significant tech investment plans, especially for PCs, printers and smartphones. To find out how you can take advantage of this opportunity, we recently surveyed over 300 U.S. SMB