Author Archives: Stu Richards

About Stu Richards

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Selling to SMBs via Events

Events are difficult and time-consuming to stage. They are also expensive, hard to scale and challenging to measure. That said, events – whether your own company’s event, or a third-party show that your company exhibits at or sponsors – are surprisingly popular among principals of small and mid-sized businesses (SMBs). In fact, out of the

Selling to SMBs via Peers and Influencers

Small and mid-sized business owners (SMBs) rely on their peers more than almost any other source of information to learn about, research and make a final purchase decision on products and services for their business. But how can you capitalize on SMBs’ desire for peer advice? To find out, we recently surveyed over 300 U.S.

Selling Tech to SMBs

SMBs are feeling pretty optimistic – and that translates into plans to buy technology. Whether it is to improve data security or upgrade dated equipment, SMBs have significant tech investment plans, especially for PCs, printers and smartphones. To find out how you can take advantage of this opportunity, we recently surveyed over 300 U.S. SMB

Engaging SMBs with Email Newsletters

In this era of social and mobile media, it’s tempting to think that email newsletters have gone the way of AOL dial-up. They haven’t. In fact, email newsletters are one of SMBs’ most preferred ways to keep in touch with vendors like you – much more than social media. And email newsletters can play a surprisingly

Improving Your Bank Brand with SMBs

It’s a common perception that SMBs think all banks are alike. They don’t. In fact, their perceptions of different banks vary widely. And that means that the fortunes of banks serving SMBs can also vary widely. To help bank marketers improve SMB brand perception – and as a result, acquisition, engagement and revenue – we