Category Archives: 2012

Creating an Effective Online Resource Center for SMBs

We’ve received many requests recently to develop or enhance online resource centers to serve small and midsize businesses (SMBs). Online resource centers are great marketing tools; original, relevant and actionable content can be a powerful and cost-effective way to generate leads, build trust and increase sales. More than eight in ten B2B marketers now post articles

Create an Effective SMB Video Strategy

Marketers to small and midsize businesses (SMBs) are increasing their use of video more than any other content format. In fact, three out of five marketers will boost their video spending in 2013, according to our recent research. Why video? Because it works: • Video embedded in email increases clicks two to three times (Forrester) •

Capture SMBs’ Attention with Visual Content

Marketers to small and midsize businesses (SMBs) are aggressively increasing their budgets for visual content marketing, according to our most recent research. Visual content — videos and infographics — are especially suited for time-starved SMB principals because: • 90% of information transmitted to the brain is visual (Berkeley) • 83% of learning occurs visually (U.S. Department

Creating Content that Sells

Content marketing is a very effective tactic to engage with small and midsize businesses (SMBs). Principals of very small businesses are eager to learn about specific tactics, such as how to use social media to acquire new customers outside of their core competence; individuals in larger businesses are interested in improving their knowledge and skills

Infographic: Using Infographics to Engage SMBs

Infographics are a great option for marketers looking to cut through the clutter to reach time-starved owners of small and midsize businesses (SMBs). To illustrate this, Bredin produced the infographic shown on the right. This format, which combines text and graphics, is especially effective for presenting research data, steps in a process or complicated concepts in an