Category Archives: 2013

Generating SMB Referrals

Where do small and medium business (SMB) owners go for purchasing advice? Our recent research shows they rely on their peers — much more than any other source of information — to learn about new products and services, to assess the fit of those solutions for their businesses, and to make a final purchase decision. And with

High-Impact Content Marketing

According to our latest research among small and medium business (SMB) owners, three of the most effective ways to engage SMBs are case studies, webcasts and white papers. SMBs use these content formats especially at the research and decision-making stages of the sales cycle, but they can also play an important role in creating product

Creating Content SMBs Will Love

Just over nine in 10 B2B marketers use content marketing, according to the Content Marketing Institute, and 78% of CMOs see custom content as the future of marketing. Odds are your organization has a content marketing program for the small to medium business (SMB) segment. The question is: How do you create content that truly engages

Boost SMB Awareness with Branded Surveys

Want to increase awareness and reinforce your reputation as an advocate for and thought leader among small and midsize businesses (SMBs)? Consider a branded or “thought leadership” survey. A range of SMB marketers, from ADP to Wells Fargo, use surveys to boost awareness, brand perception and sales.Bredin has been helping leading marketers develop successful branded surveys in the

LinkedIn Groups: Powerful Platform for Selling to SMBs

While Facebook and Twitter get the lion’s share of social media news coverage, LinkedIn has quietly developed a powerful platform to sell to small and midsize businesses (SMBs). LinkedIn is 2.7 times more effective for B2B lead generation than Facebook or Twitter, according to HubSpot, and its conversion is significantly higher than social media in general.