Category Archives: 2013

Boost SMB Awareness with Branded Surveys

Want to increase awareness and reinforce your reputation as an advocate for and thought leader among small and midsize businesses (SMBs)? Consider a branded or “thought leadership” survey. A range of SMB marketers, from ADP to Wells Fargo, use surveys to boost awareness, brand perception and sales.Bredin has been helping leading marketers develop successful branded surveys in the

LinkedIn Groups: Powerful Platform for Selling to SMBs

While Facebook and Twitter get the lion’s share of social media news coverage, LinkedIn has quietly developed a powerful platform to sell to small and midsize businesses (SMBs). LinkedIn is 2.7 times more effective for B2B lead generation than Facebook or Twitter, according to HubSpot, and its conversion is significantly higher than social media in general.