Category Archives: 2014

Banking and Millennial Entrepreneurs

Millennials are an endlessly interesting subject, given the size of the roughly 18-35 year old generation (at roughly 80 million, larger than the Baby Boom generation), their diversity, educational attainment (and resulting debt burden), comfort level with technology, lack of brand loyalty, and on and on. Millennial entrepreneurs are especially intriguing, particularly since they are

Developing an SMB Content Marketing Strategy

According to a recent Adobe survey, content marketing is CMOs’ highest marketing priority this year (tied with social media), and the “single most exciting opportunity” for most B2B CMOs. Small and medium business (SMB) owners are particularly good candidates for content marketing, since they have high needs – and look to vendors like you – for