Category Archives: 2015

Making the Most of an SMB Resource Center

Many marketers to the small to mid-sized business (SMB) segment – probably including you – have some kind of resource center. Typically, a resource center includes articles, blog posts and other content formats that provide business management tips and advice, and may link to the product and e-commerce site sections. Resource centers are often used

Ranking SMB Purchase Criteria

In our recent survey of 1,662 principals of small to mid-sized businesses (SMBs), we asked what is most important to them when buying something for their business. Their response? First and foremost, they want the products and services they buy to be reliable. Product reliability is especially important to older entrepreneurs – either respondents over