Category Archives: 2015

Making the Most of an SMB Resource Center

Many marketers to the small to mid-sized business (SMB) segment – probably including you – have some kind of resource center. Typically, a resource center includes articles, blog posts and other content formats that provide business management tips and advice, and may link to the product and e-commerce site sections. Resource centers are often used

The Best Tactics to Reach SMBs: Online and Offline

We recently surveyed 1,662 SMB principals of small to mid-sized businesses (SMBs) on their favorite ways to learn about products or services for their business. Here’s what they told us, starting with offline tactics: Offline Tactics Trade shows and events top the list. While events can be expensive and difficult to scale, the upside is

Marketing to SMBs in 2015

How will your peer small / medium business (SMB) marketers reach their goals in 2015? What is their business outlook, and what tactics will they use to acquire and engage with SMBs? Revenue expectations are strong Marketers are feeling very optimistic about 2015. 94% expect revenues to be up from 2014; more than three out

Ranking SMB Purchase Criteria

In our recent survey of 1,662 principals of small to mid-sized businesses (SMBs), we asked what is most important to them when buying something for their business. Their response? First and foremost, they want the products and services they buy to be reliable. Product reliability is especially important to older entrepreneurs – either respondents over