Category Archives: 2016

5 Tips for Creating Great Resource Center Content

A resource center – a section of your site devoted to business management advice – can do great things for your relationships and brand. Bredin’s most recent research, Engaging SMBs via Resource Centers, found that 73% of SMBs are more inclined to buy from companies that create a resource center. What’s more, resource centers establish or

Engaging SMBs via Resource Centers

Resource centers are an essential element of content marketing to small and mid-sized businesses (SMBs). SMB-focused resource centers such as the American Express OPEN Forum, the FedEx Small Business Center, the Google Small Business Community, the Intuit QuickBooks Small Business Center and the Microsoft US SMB blog represent significant investments in content development and promotion,

Selling to SMBs via Events

Events are difficult and time-consuming to stage. They are also expensive, hard to scale and challenging to measure.   That said, events – whether your own company’s event, or a third-party show that your company exhibits at or sponsors – are surprisingly popular among principals of small and mid-sized businesses (SMBs). In fact, out of