Category Archives: Content marketing

Bredin earns spot in “Top 20 Content Marketing Agencies Report”

Bredin has been recognized as a leading content marketing agency as part of Agency Spotter’s recent Top 20 Content Marketing Agencies Report. The report is based on evaluations of more than 330 agencies around the world. We are honored by the recognition, which led us to consider how we’ve become a valuable resource to our

Why is your agency delivering content you need to rewrite?

Why is your agency delivering content you need to rewrite? Do you ever feel like a high school English teacher or a newspaper editor reviewing and revising content your agency delivers for your content marketing? The bottlenecks that come from this editing can upend deadlines and derail campaigns. Fixing content that missed the mark just

Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and midsized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content

Engaging SMBs with Email Newsletters

Have you left your email newsletter strategy on autopilot? If so, you aren’t alone. With all the innovations in marketing technology, social media, content marketing and mobile, many marketing teams are focused on what’s changing, and have taken an “if it ain’t broke, don’t fix it” approach to email marketing. But perhaps your newsletter is

Want B2B Content that Converts? Refine Your Editorial Processes

One of the concerns we hear most often from our prospects is that their B2B content isn’t generating traffic or leads. It’s pretty disappointing, and it’s also common: according to SiriusDecisions, 60-70 percent of B2B content goes completely unread. What’s more, much of what is read doesn’t convert. That’s an awful lot of time and