Category Archives: Content marketing

Is Your Interactive Marketing Content Optimized to Drive Sales?

Interactive tools like assessments and calculators are engaging and entertaining: who doesn’t like content that responds to input and provides a personalized answer? But if you are an SMB-focused marketer, you’re most interested in how these tools move SMBs along the path to purchase. Interactive tools work at the top of the funnel to attract

The Secret Ingredient in Content that Business Owners Will Actually Read

Two million new blog posts appear on the web every day – that makes it challenging for marketers to stand out and attract attention. It’s even harder when your targets are the time-crunched principals of small and mid-sized businesses (SMBs). So how do you break through, establish your expertise, and motivate SMBs’ progress toward a