Category Archives: Content marketing

Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and mid-sized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content

Engaging SMBs with Email Newsletters

Have you left your email newsletter strategy on autopilot? If so, you aren’t alone. With all the innovations in marketing technology, social media, content marketing and mobile, many marketing teams are focused on what’s changing, and have taken an “if it ain’t broke, don’t fix it” approach to email marketing. But perhaps your newsletter is

Want B2B Content that Converts? Refine Your Editorial Processes

One of the concerns we hear most often from our prospects is that their B2B content isn’t generating traffic or leads. It’s pretty disappointing, and it’s also common: according to SiriusDecisions, 60-70 percent of B2B content goes completely unread. What’s more, much of what is read doesn’t convert. That’s an awful lot of time and

Writing Content SMBs Will Look For and Use

You may have heard the term actionable content, referring to articles, blogs, checklists, whitepapers and other content marketing that give readers detailed, useful advice. Even if you haven’t, you can likely understand why this type of content works best to connect with SMBs. According to Bredin’s research, nearly two-thirds of SMB principals say it’s important

Is Your Interactive Marketing Content Optimized to Drive Sales?

Interactive tools like assessments and calculators are engaging and entertaining: who doesn’t like content that responds to input and provides a personalized answer? But if you are an SMB-focused marketer, you’re most interested in how these tools move SMBs along the path to purchase. Interactive tools work at the top of the funnel to attract