Category Archives: Content marketing

The Secret Ingredient in Content that Business Owners Will Actually Read

Two million new blog posts appear on the web every day – that makes it challenging for marketers to stand out and attract attention. It’s even harder when your targets are the time-crunched principals of small and mid-sized businesses (SMBs). So how do you break through, establish your expertise, and motivate SMBs’ progress toward a

3 Key Success Factors For a Research Based Content Program

An explosion in the amount of content targeting small and mid-sized businesses (SMBs) is making it harder for even the best marketers to gain visibility for their content. But one approach still works to get the attention of SMBs: creating content based on market research.

Getting SMBs to Share Your Content

As a marketer to small and mid-sized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you