Category Archives: Content marketing

Writing Content SMBs Will Look For and Use

You may have heard the term actionable content, referring to articles, blogs, checklists, whitepapers and other content marketing that give readers detailed, useful advice. Even if you haven’t, you can likely understand why this type of content works best to connect with SMBs. According to Bredin’s research, nearly two-thirds of SMB principals say it’s important

Is Your Interactive Marketing Content Optimized to Drive Sales?

Interactive tools like assessments and calculators are engaging and entertaining: who doesn’t like content that responds to input and provides a personalized answer? But if you are an SMB-focused marketer, you’re most interested in how these tools move SMBs along the path to purchase. Interactive tools work at the top of the funnel to attract

Standing Out on Social Media with SMBs

Social media is an ongoing challenge for marketers trying to reach SMBs. Creating a steady stream of content that conveys a brand’s personality and engages with SMB business decision makers is not easy. The reward, however, can be big: in a recent Bredin survey, more than a third of SMBs report buying from a company based on

The Secret Ingredient in Content that Business Owners Will Actually Read

Two million new blog posts appear on the web every day – that makes it challenging for marketers to stand out and attract attention. It’s even harder when your targets are the time-crunched principals of small and midsized businesses (SMBs). So how do you break through, establish your expertise, and motivate SMBs’ progress toward a

3 Key Success Factors For a Research Based Content Program

An explosion in the amount of content targeting small and mid-sized businesses (SMBs) is making it harder for even the best marketers to gain visibility for their content. But one approach still works to get the attention of SMBs: creating content based on market research.