Category Archives: Content marketing

Standing Out on Social Media with SMBs

Social media is an ongoing challenge for marketers trying to reach SMBs. Creating a steady stream of content that conveys a brand’s personality and engages with SMB business decision makers is not easy. The reward, however, can be big: in a recent Bredin survey, more than a third of SMBs report buying from a company based on

The Secret Ingredient in Content that Business Owners Will Actually Read

Two million new blog posts appear on the web every day – that makes it challenging for marketers to stand out and attract attention. It’s even harder when your targets are the time-crunched principals of small and midsized businesses (SMBs). So how do you break through, establish your expertise, and motivate SMBs’ progress toward a

3 Key Success Factors For a Research Based Content Program

An explosion in the amount of content targeting small and mid-sized businesses (SMBs) is making it harder for even the best marketers to gain visibility for their content. But one approach still works to get the attention of SMBs: creating content based on market research.

Getting SMBs to Share Your Content

As a marketer to small and midsized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you

Content Marketing to SMBs

How does marketing content affect small and midsized business (SMB) visits to your site, their likelihood to buy and their perception of your brand? What business challenges do SMBs seek help with? What topics are SMBs most interested in learning about? What content formats do they want from marketers? From whom do they most want