Category Archives: Selling to SMBs

Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and mid-sized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content

Supporting Your SMB Sales Team with Content

One of the biggest challenges our clients in SMB marketing have is collaborating with their sales colleagues to develop effective sales materials. A key part of this challenge is knowing exactly what SMBs want from a salesperson, and when to engage with them. To find out how you can better connect with SMBs via sales

SMB Purchase Intent and Contact Preferences

What do small and mid-sized businesses (SMBs) plan to purchase, or to do, this year and next? What would they do with extra cash? How long does the purchase process take for different product categories? How do SMBs want marketers like you to contact them to make a sale? To answer these questions – and

Selling Telecoms Services to SMBs

SMBs are feeling pretty optimistic – and that translates into plans to invest in telecommunications services, whether to improve Internet access speed or upgrade a phone system. SMBs understand what being connected means to their business. To find out how you can take advantage of SMB interest in your offerings, we recently surveyed over 700