Category Archives: Selling to SMBs

Selling to SMBs

How do small and medium businesses (SMBs) want to be sold to? Where do they first learn about products and services, where in the purchase process do they want to engage with a salesperson, and what kind of content and resources do they review at each stage of the buying cycle? To answer these questions

Selling to SMBs via Events

Events are difficult and time-consuming to stage. They are also expensive, hard to scale and challenging to measure.   That said, events – whether your own company’s event, or a third-party show that your company exhibits at or sponsors – are surprisingly popular among principals of small and mid-sized businesses (SMBs). In fact, out of