Category Archives: The Bredin Report

Bredin Report: Increasing Telecoms Sales to SMBs

SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,

Bredin Report: Selling tech to SMBs

What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Video for SMBs – Marketing by the numbers

As video plays an ever-more important role in all types of marketing, we wanted to know what SMBs preferred when watching online videos. To find out, we surveyed 503 U.S. SMBs. The full results are covered in our webcast “Videos, Podcasts, and the SMB Buyer” but here are a few of the insights we picked up: Keep

Bredin Report: Who’s listening to podcasts? It turns out, a lot of SMBs

Podcasts are surprisingly popular among SMBs with more than five employees. Of them, more than half listen to podcasts—and the larger the company, the more likely they are to tune in. Among those who listen to podcasts, 39% listen at least weekly, and 26% daily. Millennials are the most frequent listeners, with 46% listening daily.