Category Archives: The Bredin Report

Bredin Report: Peer Advice in Content Ranks High for Entire Sales Cycle

In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave

Bredin Report: Improving your company’s small business customer experience

It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely. To help you improve SBO customer experience — and as a result, acquisition, retention and revenue —

Bredin Report: Increasing Telecoms Sales to SMBs

SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,

Bredin Report: Selling tech to SMBs

What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin