Category Archives: The Bredin Report

Bredin Report: Why SMB marketers love interactive tools

New Bredin research shows that interactive tools are now the second-most popular content format for SMBs to get business management advice, after email newsletters. Interactive tools connect with SMBs at every stage of the sales cycle. Interactive tools can help you: Build your brand Interactive tools can enhance SMB perception of your brand – and

Bredin Report: Improving your company’s small business customer experience

It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely. To help you improve SBO customer experience — and as a result, acquisition, retention and revenue —

Bredin Report: Increasing Telecoms Sales to SMBs

SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,

Bredin Report: Selling tech to SMBs

What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Video for SMBs – Marketing by the numbers

As video plays an ever-more important role in all types of marketing, we wanted to know what SMBs preferred when watching online videos. To find out, we surveyed 503 U.S. SMBs. The full results are covered in our webcast “Videos, Podcasts, and the SMB Buyer” but here are a few of the insights we picked up: Keep

Bredin Report: Who’s listening to podcasts? It turns out, a lot of SMBs

Podcasts are surprisingly popular among SMBs with more than five employees. Of them, more than half listen to podcasts—and the larger the company, the more likely they are to tune in. Among those who listen to podcasts, 39% listen at least weekly, and 26% daily. Millennials are the most frequent listeners, with 46% listening daily.

Bredin Report: How SMBs want to be sold to

How do small and midsized businesses (SMBs) want to be sold to? Who do they look to for purchase guidance? What content do they lean on to conduct research and make buying decisions? When and how do they want vendors to reach out, and what type of content is most effective when shared by a

Bredin Report: What role should influencers play in your SMB marketing?

Influencer marketing has become increasingly popular among companies that market to small and midsized businesses (SMBs), with companies from Dell to American Express using influencers to reach this segment. But for many, influencers are still an uncertain marketing tactic that leave several key questions unresolved. How effective is it with SMBs? Do influencers drive awareness

Bredin Report: How are SMBs embracing cloud technology?

The next generation of almost every application small and midsized businesses (SMBs) use is being delivered on a SaaS or cloud model. To understand SMB application usage and purchase intent, and how SMBs feel about the migration to cloud applications, we recently surveyed over 300 U.S. SMB principals. The survey results are compelling. They can