Category Archives: The Bredin Report

Bredin Report: How SMBs want to be sold to

How do small and midsized businesses (SMBs) want to be sold to? Who do they look to for purchase guidance? What content do they lean on to conduct research and make buying decisions? When and how do they want vendors to reach out, and what type of content is most effective when shared by a

Bredin Report: What role should influencers play in your SMB marketing?

Influencer marketing has become increasingly popular among companies that market to small and midsized businesses (SMBs), with companies from Dell to American Express using influencers to reach this segment. But for many, influencers are still an uncertain marketing tactic that leave several key questions unresolved. How effective is it with SMBs? Do influencers drive awareness

Bredin Report: How are SMBs embracing cloud technology?

The next generation of almost every application small and midsized businesses (SMBs) use is being delivered on a SaaS or cloud model. To understand SMB application usage and purchase intent, and how SMBs feel about the migration to cloud applications, we recently surveyed over 300 U.S. SMB principals. The survey results are compelling. They can

Bredin Report: Is your content aligned with the SMB sales cycle?

One of the most common problems we see with content for small and midsized businesses (SMBs) is that it is not aligned with their interests. Although this can arise from good intentions – for example, marketers are trying to balance the needs of various internal teams, manage a limited pool of resources and provide content

Boosting Your SMB Resource Center ROI

Resource centers – like the American Express OPEN Forum, the FedEx Small Business Center, the Intuit QuickBooks Small Business Resource Center and the Microsoft U.S. SMB blog – are powerful tools to attract and engage small and midsized businesses (SMBs). They can also represent a significant investment in content development and promotion. With the competition