Category Archives: The Bredin Report

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Video for SMBs – Marketing by the numbers

As video plays an ever-more important role in all types of marketing, we wanted to know what SMBs preferred when watching online videos. To find out, we surveyed 503 U.S. SMBs. The full results are covered in our webcast “Videos, Podcasts, and the SMB Buyer” but here are a few of the insights we picked up: Keep

Bredin Report: Who’s listening to podcasts? It turns out, a lot of SMBs

Podcasts are surprisingly popular among SMBs with more than five employees. Of them, more than half listen to podcasts—and the larger the company, the more likely they are to tune in. Among those who listen to podcasts, 39% listen at least weekly, and 26% daily. Millennials are the most frequent listeners, with 46% listening daily.

Bredin Report: How SMBs want to be sold to

How do small and midsized businesses (SMBs) want to be sold to? Who do they look to for purchase guidance? What content do they lean on to conduct research and make buying decisions? When and how do they want vendors to reach out, and what type of content is most effective when shared by a

Bredin Report: What role should influencers play in your SMB marketing?

Influencer marketing has become increasingly popular among companies that market to small and midsized businesses (SMBs), with companies from Dell to American Express using influencers to reach this segment. But for many, influencers are still an uncertain marketing tactic that leave several key questions unresolved. How effective is it with SMBs? Do influencers drive awareness