Bredin Report: Improving your company’s small business customer experience

It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely. To help you improve SBO customer experience — and as a result, acquisition, retention and revenue —

Bredin is hitting the road

Like most people in marketing and sales, we spend a lot of time on the phone with clients and even more keeping up with changes in the SMB market. But most valuable is to get out to mingle, hear new ideas and be inspired by chance meetings at industry events. With that in mind, we’re

Bredin Report: Increasing Telecoms Sales to SMBs

SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,

Bredin Report: Selling tech to SMBs

What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Forecasting SMB hiring in 2018

In a strong economy, hiring and retaining good employees becomes more critical than ever for small and midsized businesses (SMBs). For online job sites, this means opportunity. Capitalizing on this opportunity, though, requires answering key questions about SMB subsegments, needs and preferences, such as: Which types of SMBs will do the most hiring in 2018?