Bredin Report: Selling tech to SMBs

What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than

Bredin Report: What content motivates SMBs to buy?

How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin

Bredin Report: Forecasting SMB hiring in 2018

In a strong economy, hiring and retaining good employees becomes more critical than ever for small and midsized businesses (SMBs). For online job sites, this means opportunity. Capitalizing on this opportunity, though, requires answering key questions about SMB subsegments, needs and preferences, such as: Which types of SMBs will do the most hiring in 2018?