Supporting Your SMB Sales Team with Content

One of the biggest challenges our clients in SMB marketing have is collaborating with their sales colleagues to develop effective sales materials. A key part of this challenge is knowing exactly what SMBs want from a salesperson, and when to engage with them. To find out how you can better connect with SMBs via sales

3 Key Success Factors For a Research Based Content Program

An explosion in the amount of content targeting small and mid-sized businesses (SMBs) is making it harder for even the best marketers to gain visibility for their content. But one approach still works to get the attention of SMBs: creating content based on market research.

Getting SMBs to Share Your Content

As a marketer to small and mid-sized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you