Engaging SMBs with Email Newsletters

Have you left your email newsletter strategy on autopilot? If so, you aren’t alone. With all the innovations in marketing technology, social media, content marketing and mobile, many marketing teams are focused on what’s changing, and have taken an “if it ain’t broke, don’t fix it” approach to email marketing. But perhaps your newsletter is

Want B2B Content that Converts? Refine Your Editorial Processes

One of the concerns we hear most often from our prospects is that their B2B content isn’t generating traffic or leads. It’s pretty disappointing, and it’s also common: according to SiriusDecisions, 60-70 percent of B2B content goes completely unread. What’s more, much of what is read doesn’t convert. That’s an awful lot of time and

Writing Content SMBs Will Look For and Use

You may have heard the term actionable content, referring to articles, blogs, checklists, whitepapers and other content marketing that give readers detailed, useful advice. Even if you haven’t, you can likely understand why this type of content works best to connect with SMBs. According to Bredin’s research, nearly two-thirds of SMB principals say it’s important