Is Your Interactive Marketing Content Optimized to Drive Sales?

Interactive tools like assessments and calculators are engaging and entertaining: who doesn’t like content that responds to input and provides a personalized answer? But if you are an SMB-focused marketer, you’re most interested in how these tools move SMBs along the path to purchase. Interactive tools work at the top of the funnel to attract

Engaging SMBs with Interactive Content

We’ve had increasing interest from our clients in developing interactive content elements to engage small and mid-sized businesses (SMBs). Increasing B2SMB use of these tools – ranging from easy-to-navigate white papers to quizzes, calculators and configurators – is consistent with general trends in interactivity. According to the Content Marketing Institute, 79% of marketers plan to

Standing Out on Social Media with SMBs

Social media is an ongoing challenge for marketers trying to reach SMBs. Creating a steady stream of content that conveys a brand’s personality and engages with SMB business decision makers is not easy. The reward, however, can be big: in a recent Bredin survey, more than a third of SMBs report buying from a company based on

Engaging SMBs with Social Media

As a marketer to small and mid-sized businesses (SMBs), your company is very likely using social media to drive awareness and engagement, enhance your brand, nurture prospects and even close sales. If so, you’re probably facing a key challenge of social media marketing: developing impactful content to generate bottom-line results. To find out how you