Your Guide to SMBs

We help clients develop profitable, long-term relationships with SMBs. Bredin provides the critical SMB market research necessary to build effective sales and marketing strategies, and then implements those strategies through award-winning outreach programs. Bredin gets you better results faster.

Alice Bredin, Founder and President

Alice is America's foremost small business expert, with over 20 years of experience in the small business market. She has provided highly practical, actionable advice to countless entrepreneurs through her books, syndicated newspaper column, radio commentary and advice on small business forums on AOL, the Microsoft Network and elsewhere. Her unique insight into the needs of this audience has made her an invaluable resource to leading SMB marketers.

Stu Richards, CEO

Stu is responsible for setting Bredin strategy, as well as day-to-day management of company operations including marketing and business development, partnerships and alliances, product development, finance, operations and HR. A frequent speaker on marketing to SMBs, Stu has more than a decade of technology sales and brand marketing experience at IBM and Nabisco Brands. Stu holds an MBA from the Amos Tuck School at Dartmouth College.

Sandra Bauman, PhD, Director of Research

Sandra is the author of numerous book chapters and white papers and is a frequent conference speaker. She holds a PhD in communication research from Northwestern University.

Bruce McMeekin, Creative Director

Bruce has over twenty years of B2B program design and development experience. He holds an MBA from Northwestern University’s Kellogg School.