Actionable B2B insight

Bredin brings more than 20 years of exclusive focus on the small and midsized business (SMB) segment to help clients gain high-value, actionable insight. Bredin's research helps clients:

  • Understand SMB needs, priorities and business challenges
  • Identify the highest potential segments to target
  • Optimize messaging/positioning
  • Determine usage/satisfaction/Net Promoter Score®
  • Develop personas
  • Understand the buyer journey
  • Gain insight into purchase intent and preferences
  • Prioritize product features
  • Assess brand awareness and perception
  • Generate data for use in content, social, PR or collateral programs

B2B Research Slides Examples

High-value research

Bredin conducts:

Quantitative market research and advanced statistical analyses to assess customer or prospect needs, attitudes, preferences and behaviors; identify key market segments and personas; clarify competitive positioning; and provide other key market insights. Bredin B2B market research offerings include:

Qualitative market research through one-on-one conversations or in-person and online focus groups to obtain a real-world understanding of SMB preferences, motivations and drivers. Bredin B2B market research offerings include:

  • Workshops
  • Live/online focus groups
  • In-depth interviews

Targeted approach

Bredin can survey the precise audience you want by:

  • Role: BDM or functional head
  • Level: C-suite to sole contributor
  • Geo: Metro area to worldwide
  • Industry: Two to six-digit NAICS level
  • Size: Headcount or revenue
  • Other qualifiers: Usage, purchase intent, etc.

To learn more about understanding SMBs email us

Expert support

Bredin's skilled team will plan and run your project, and include your team at key junctures.

In a typical SMB market research project, Bredin supports your team by:

  • Recommending research modalities that work best to achieve your strategic goals
  • Developing a questionnaire that resonates with the target and delivers on your strategic goals
  • Procuring and managing the highest quality panel of respondents to meet your specifications
  • Coding and hosting the survey, ensuring the survey logic works properly
  • Fielding the research, monitoring responses carefully for quality assurance
  • Analyzing the data, including significance testing between key subgroups
  • Creating and presenting an actionable PowerPoint presentation to share with your team in real time


Full custom research

  • Telecoms solution usage: Bredin surveyed 500 U.S. SMBs on their telecoms solution, satisfaction and purchase influencers.
  • Best practices for channel sales: For a leading software vendor, Bredin surveyed 1,700 SMBs and 1,400 partners worldwide to determine how partners sell cloud software most effectively to SMBs.
  • Industry challenges and influencer awareness: For a major application software vendor, Bredin surveyed 1,100 SMB IT decision-makers to determine specific business and technology challenges in key verticals, as well as the awareness and impact of different influencers.
  • Bundled software message testing: For a global software developer, we surveyed 800 SMBs to understand business and security challenges, and reactions to different messages.
  • Credit usage: For a leading credit card issuer, we surveyed 500 SMBs on their attitudes toward and usage of credit tools.
  • Business management challenges: For a leading accounting software developer, we surveyed 600 SMBs on their usage of and satisfaction with their accounting solutions.

Custom research for content

  • Financial services lead-gen guide: Surveyed U.S. businesses to gather data analytics best practices insight for use in gated content
  • Security challenges for visibility initiative: Surveyed U.S. SMBs on their security issues and the costs of security incidents; data was used to create advice-based e-books, infographics and guides
  • Cloud services benefit data for thought leadership and lead gen: Gathered compelling data for use in company white papers, e-books, social promotion and other content

Bredin SMB Pulse Omnibus

  • SMB aspiration tracking: Supported lender in improving its understanding of SMBs' current state and future growth
  • B2B COVID-19 plans: Conducted a series of SMB surveys tracking attitudes toward pandemic conditions and tactics for post-pandemic growth management
  • Lender perception tracking: Gained insight into SMB attitudes toward lending tools and services, spending plans and financial priorities

Contact Bredin

To learn more about understanding SMBs, email us at

To stay current on the SMB market, subscribe to our newsletter, The Bredin Report.

zlibrary fulltext search Efficiently Manage Your Crypto Holdings with Ledger Live Desktop, ensuring the security of your assets through its intuitive interface, offering peace of mind for users.