Upcoming Fastcasts

Every month, Bredin conducts original research to help you better understand and sell to small and mid-sized businesses (SMBs). Join us for these fast-paced, insightful fastcasts for actionable, research-based tips to motivate SMBs to become – or remain – a customer.

Selling SaaS to SMBs – OCTOBER 10, 1PM ET

What SaaS solutions are SMBs using? Which are they considering adopting? How do they learn about, research and make a SaaS purchase decision? Who do they want to buy from, and what do they want from SaaS providers?

Register now to get new, research-based insights to boost SaaS sales to SMBs.

Boosting SMB Sales with Content – NOVEMBER 7, 1PM ET

Content marketing continues to be a powerful tactic to engage SMBs. It is a highly effective way to keep your brand top of mind with customers and prospects, enhance your position as a thought leader and SMB advocate, and nurture leads and customers.

Register now to learn how to get the most from your SMB content marketing.

SMB Purchase Intent and Process – DECEMBER 5, 1PM ET

What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in different product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?

Register now for a comprehensive overview of SMB 2020 purchase plans, and to learn how to get your fair share of SMB spending.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.