Every month, Bredin conducts original research to help you better understand and sell to small and mid-sized businesses (SMBs). Join us for these fast-paced, insightful fastcasts for actionable, research-based tips to motivate SMBs to become – or remain – a customer.
Selling SaaS to SMBs – OCTOBER 10, 1PM ET
What SaaS solutions are SMBs using? Which are they considering adopting? How do they learn about, research and make a SaaS purchase decision? Who do they want to buy from, and what do they want from SaaS providers?
Register now to get new, research-based insights to boost SaaS sales to SMBs.
Boosting SMB Sales with Content – NOVEMBER 7, 1PM ET
Content marketing continues to be a powerful tactic to engage SMBs. It is a highly effective way to keep your brand top of mind with customers and prospects, enhance your position as a thought leader and SMB advocate, and nurture leads and customers.
Register now to learn how to get the most from your SMB content marketing.
SMB Purchase Intent and Process – DECEMBER 5, 1PM ET
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in different product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
Register now for a comprehensive overview of SMB 2020 purchase plans, and to learn how to get your fair share of SMB spending.