Fastcast: Moving SMBs through the Sales Cycle with Content

In this webcast, you’ll learn:

  • The content formats that SMBs prefer at the awareness, research and purchase decision stages of the sales cycle
  • The time of day that SMBs engage with your content
  • What gets SMBs to read or watch more of your content
  • How content performs against SMB preferences
  • The effect of vendor content on brand perception, purchase intent and retention
  • Whether SMBs have bought because of vendor content (you may be surprised)
  • Who SMBs want to get content from
  • How, and how often, SMBs want to hear from you before and after they make a purchase

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.