Fastcast: Capturing the Attention of SMBs

In this fast-paced and informative webcast, you’ll learn:

  • The events or triggers prompt SMBs to start investigating new products or services
  • Who within the SMB organization initiates product research in key categories
  • Which specific information sources SMBs use to learn about products and services for their business
  • The publications, newsletters, sites and blogs SMBs look to for product information
  • The authors, bloggers, columnists, experts, podcasters, and social media personalities that are the most influential with SMB principals
  • The content formats that work best at the awareness stage of the sales cycle
  • The awareness tactics that are most likely to generate SMB leads
  • The salesperson’s role in new product awareness
  • The stage at which SMBs hire different roles, to help with targeting
  • Key differences among respondents by company size, country and more

You’ll get actionable insights to put to work right away in your SMB sales and marketing plans.

Full recording here.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.