November 2021 Brand Trust

November 2021 Brand Trust

Please rate how much you trust each of these brands N=500

Note: Response options were “Trust very much,” “Trust somewhat,” “Do not trust” and “No opinion / don’t know this brand.” Percents shown above are the sum of “Trust very much” and “Trust somewhat.” Lower top-two box trust scores may be caused by low trust and/or low brand awareness.

Want to learn more? Contact Bredin for more detail on your brand trust, and programs to assess and enhance it.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.