In this webinar you’ll learn:
- SMB operational status and business outlook
- Technology purchase intent
- The information sources SMBs use to research products and services for their business
- The specific influencers, sites and publications that SMBs use to assess products and services for their business
- The benefits of new hardware or applications that are most important to SMBs
- The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
- Which role conducts product research for different tech product categories
- How SMBs want to work with a salesperson as they investigate new products for their business
- The effect of the pandemic on supplies, pricing, hiring and RTO
- What SMBs prefer to be called, for messaging
- How SMBs define their overall business goals