Fastcast: How SMBs Research Applications and Other Tech

In this webinar you’ll learn:

  • SMB operational status and business outlook
  • Technology purchase intent
  • The information sources SMBs use to research products and services for their business
  • The specific influencers, sites and publications that SMBs use to assess products and services for their business
  • The benefits of new hardware or applications that are most important to SMBs
  • The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
  • Which role conducts product research for different tech product categories
  • How SMBs want to work with a salesperson as they investigate new products for their business
  • The effect of the pandemic on supplies, pricing, hiring and RTO
  • What SMBs prefer to be called, for messaging
  • How SMBs define their overall business goals

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.