In this webinar you’ll learn:

• SMB operational status and business outlook
• Technology purchase intent
• The information sources SMBs use to research products and services for their business
• The specific influencers, sites and publications that SMBs use to assess products and services for their business
• The benefits of new hardware or applications that are most important to SMBs
• The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
• Which role conducts product research for different tech product categories
• How SMBs want to work with a salesperson as they investigate new products for their business
• The effect of the pandemic on supplies, pricing, hiring and RTO
• What SMBs prefer to be called, for messaging
• How SMBs define their overall business goals