Fastcast: Generating and Qualifying Inbound SMB Leads

Stu Richards was recently join by Stephen Archut, Director of Product Marketing at, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn:

  • The media that SMBs rely on to first learn about offerings like yours
  • The content formats that work best at the top of the sales funnel
  • The benefits of external data
  • How to develop an effective data acquisition strategy
  • The most common kinds of external data
  • Data integration challenges
  • How to onboard external data at scale

Watch the full Fastcast recording here –

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.