In this fast-paced and informative Q&A with Rob Parsons, Manager of Brand and Content at Paychex, you’ll learn:

• The importance of webcasts and podcasts to different kinds of SMBs – by size, industry group and age
• The ideal length for webcasts and podcasts
• Campaign tactics to boost performance, such as time of day and day of week
• What works in webcast and podcast promotion
• How to choose topics that are both credible and compelling
• How to stand out in the crowded online event space
• How to make the most of webcasts and podcasts post-event
• Tactics that work to convert lead gen to engagement