Fastcast: Engaging SMBs with Podcasts and Webcasts

In this fast-paced and informative Q&A with Rob Parsons, Manager of Brand and Content at Paychex, you’ll learn:

  • The importance of webcasts and podcasts to different kinds of SMBs – by size, industry group and age
  • The ideal length for webcasts and podcasts
  • Campaign tactics to boost performance, such as time of day and day of week
  • What works in webcast and podcast promotion
  • How to choose topics that are both credible and compelling
  • How to stand out in the crowded online event space
  • How to make the most of webcasts and podcasts post-event
  • Tactics that work to convert lead gen to engagement

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.