Bredin Report: Engaging SMBs – What’s Working Now

At Bredin, we track SMB priorities and preferences to help our clients increase insight and engagement. In case you missed them, here are highlights from our recent newsletters and research.

Fastcast: Five Common SMB Market Research Mistakes
Five Common SMB Market Research MistakesBredin CEO Stu Richards shares common research missteps and how your organization can avoid them. Find out how to get the most from your B2SMB market research and guarantee actional insights.

In this on-demand webinar, learn how to set narrow — and attainable — research goals, ensure you have the right respondents, and create an effective questionnaire.

Bredin Report How SMBs Research Your OfferingsBredin Report: How SMBs Research Your Offerings
In a recent Bredin SMB Pulse survey, we asked 500 principals at U.S. companies with up to 500 employees how they research new products and services. Read our recap.

The Power of Podcasts and Webinars to Engage SMBs
Podcasts and webinars can be a great way to connect with SMB buyers at different points in the sales cycle. Rob Parsons, manager of brand and content at Paychex, recently talked with us about the best ways to use these tools to build relationships with prospects and customers. In this Q&A, he shares best practices for content, promotion and how to measure the success of podcast and webinar programs.

Bredin can keep you up to date on evolving SMB needs and challenges through quick-turn, actionable market research. We can also help you develop high-value content and social posts to boost SMB awareness, brand perception, leads, conversion and revenue.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.