Fastcast: Innovation in Small Business Marketing and CX

In this video Stu Richards has a conversation with Jim Granat, Senior Vice President and Co-Head of OnDeck. In this fast-paced and informative Q&A, you’ll learn:

  • The future of small business lending in the U.S.
  • How innovation is driving everything from customer experiences to a shift toward Open Banking – and more
  • The impact of the pandemic, inflation and supply chain constraints on small business
  • How vendors like you can support small businesses in this turbulent economy
  • What the surge in small business formation means for the financial services industry specifically, and to other vendors to the small business segment more broadly
  • How OnDeck innovates in marketing and customer experience
  • What innovation has meant for OnDeck’s performance

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.