Bredin Report: SMB Outlook and Priorities

Despite concerns about the economy, regulations and cybersecurity, most small and midsized businesses (SMBs) have a positive business outlook and expect increased revenue in 2022. Our just-fielded SMB Pulse survey of principals of U.S. companies with up to 500 employees reveals that close to 60% expect increased revenues this year compared to 2021. Detail by company size reveals that larger companies expect the biggest revenue bump.

Business Revenue Outlook by company size

Source: Bredin SMB Pulse

We also asked respondents to rate their overall business outlook on a scale of 1 (very low/pessimistic) to 100 (very high/optimistic) and SMBs on average placed themselves at 65. Respondents rated their outlook across key business dimensions as well.

Business Optimism 1 (very pessimistic) to 100 (very optimistic

Source: Bredin SMB Pulse

Despite optimism, businesses have concerns. Respondents used a sliding scale to convey their mindset and business size impacts their overall sense of business wellbeing.

Business Concerns by company size

Source: Bredin SMB Pulse

Need help learning about the priorities and concerns of your target SMBs? Bredin can keep you up to date on evolving SMB needs and challenges through quick-turn, actionable market research. We can also help you develop high-value content and social posts to boost SMB awareness, brand perception, leads, conversion and revenue.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.