Bredin Report: What Motivates SMB SaaS Adoption

Improved reliability, anywhere/anytime access and improved functionality are the top three reasons small and midsized businesses (SMBs) adopt cloud-based applications or software-as-a-service (SaaS) solutions, according to new Bredin research.

Our most recent SMB Pulse survey of 500 U.S.-based SMB principals found that improved reliability versus on-prem solutions is the biggest driver of SaaS adoption, regardless of company size. However, businesses with fewer than 20 employees (very small businesses, or VSBs) were equally likely to cite anywhere, anytime access to applications and data, followed by improved capabilities or functionality. After reliability, businesses with 20 to 99 employees (small businesses, or SBs) and those with 100 to 500 employees (midsized businesses, or MBs) are most likely to cite security as a reason to adopt cloud applications.Reasons you use, or will adopt, cloud-based applications - Company size

The survey also revealed that SMBs’ reasons for adopting SaaS solutions vary by industry group. For example, while Professional Services, Manufacturing and Personal Services/Education businesses are most likely to adopt SaaS solutions for its improved reliability versus on-prem, Retail/Wholesale businesses favor the improved functionality that the cloud offers. Manufacturers and Personal Services businesses also prioritize the cost savings that SaaS solutions can provide.Reasons you use, or will adopt, cloud-based applications by industry group

Contact Bredin for a walkthrough of our SMB SaaS adoption research, or watch our recent Fastcast for a full recap. Visit our site to see how Bredin can develop agile, actionable research to keep you current on SMB needs, preferences and concerns.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.