Improved reliability, anywhere/anytime access and improved functionality are the top three reasons small and midsized businesses (SMBs) adopt cloud-based applications or software-as-a-service (SaaS) solutions, according to new Bredin research.
Our most recent SMB Pulse survey of 500 U.S.-based SMB principals found that improved reliability versus on-prem solutions is the biggest driver of SaaS adoption, regardless of company size. However, businesses with fewer than 20 employees (very small businesses, or VSBs) were equally likely to cite anywhere, anytime access to applications and data, followed by improved capabilities or functionality. After reliability, businesses with 20 to 99 employees (small businesses, or SBs) and those with 100 to 500 employees (midsized businesses, or MBs) are most likely to cite security as a reason to adopt cloud applications.
The survey also revealed that SMBs’ reasons for adopting SaaS solutions vary by industry group. For example, while Professional Services, Manufacturing and Personal Services/Education businesses are most likely to adopt SaaS solutions for its improved reliability versus on-prem, Retail/Wholesale businesses favor the improved functionality that the cloud offers. Manufacturers and Personal Services businesses also prioritize the cost savings that SaaS solutions can provide.
Contact Bredin for a walkthrough of our SMB SaaS adoption research, or watch our recent Fastcast for a full recap. Visit our site to see how Bredin can develop agile, actionable research to keep you current on SMB needs, preferences and concerns.