Fastcast: Selling SaaS to SMBs

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In this webcast, Selling SaaS to SMBs, you’ll learn:

  • The applications SMBs use – in the cloud and on-premises
  • SMB plans to migrate on-premises apps to the cloud
  • New cloud and on-premises application adoption plans
  • SaaS application considerations, adoption drivers and benefits
  • Preferred purchase channel
  • How many – and what kind of – SMBs have an IT director, and/or an IT reseller or consultant
  • The content SMBs want from a cloud vendor
  • The offer that works best to close the sale

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.