In a survey of 500 U.S. SMB principals, we found that businesses using or planning to adopt a SaaS solution are very interested in learning how to maximize use of your cloud application. They also want business advice and help assessing the benefit your cloud solution will provide to their company.
SMBs with fewer than 20 employees, and those with 100 to 500 employees, that are using or considering adopting a SaaS application are the most likely to be persuaded to make a purchase after a free trial. Those with 20 to 99 employees have a slight preference for implementation and training support.
SMBs are most likely to convert if offered a free trial, regardless of industry. After that, Professional Services firms want to understand the application’s security, Retail/Wholesale and Personal Services businesses want a discount, and Manufacturers want a free or discounted upgrade.
Contact Bredin for a walkthrough of our recent SMB SaaS adoption research, or watch our on-demand Fastcast for a full recap. Visit our site to see how Bredin can develop agile, actionable research to keep you current on SMB needs, preferences and concerns.