Bredin Report: What SMBs Want in a SaaS Vendor

In a survey of 500 U.S. SMB principals, we found that businesses using or planning to adopt a SaaS solution are very interested in learning how to maximize use of your cloud application. They also want business advice and help assessing the benefit your cloud solution will provide to their company.

What SMBs Want from a SaaS Vendor

SMBs with fewer than 20 employees, and those with 100 to 500 employees, that are using or considering adopting a SaaS application are the most likely to be persuaded to make a purchase after a free trial. Those with 20 to 99 employees have a slight preference for implementation and training support.

How SaaS Vendors can Convert SMBs

SMBs are most likely to convert if offered a free trial, regardless of industry. After that, Professional Services firms want to understand the application’s security, Retail/Wholesale and Personal Services businesses want a discount, and Manufacturers want a free or discounted upgrade.

How SaaS Vendors can Convert SMBs by Industry

Contact Bredin for a walkthrough of our recent SMB SaaS adoption research, or watch our on-demand Fastcast for a full recap. Visit our site to see how Bredin can develop agile, actionable research to keep you current on SMB needs, preferences and concerns.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.