Bredin Report: What You Missed – SMB Insights from 2022

One constant in this dynamic year was continually evolving small and midsized business (SMB) priorities and preferences. Bredin research tracked these trends and reported on them in our webcasts.

Review this list of key 2022 findings and watch on-demand Bredin Fastcasts for insight into how you can engage SMBs in 2023.

Moving SMBs through the Sales CycleHow SMBs Learn About and Decide on your Offerings
New research on the top information sources SMBs use at the awareness, research and purchase stage of the sales cycle. Detail on what works by three SMB size groups makes the insights actionable.

Fastcast Selling SaaS to SMBs 2022How to Sell SaaS to SMBs
Learn who SMBs want to buy cloud applications from, and what messaging resonates best. Discover what they want from cloud vendors and what types of offers are most effective to close a sale.

Small Business Outlook and Bank PreferencesSmall Business Outlook and Banking Preferences
What keeps SMBs up at night? Do they think a recession is coming? How happy are they with their bank, and what financial products do they plan to acquire in the next 12 months? New Bredin research on the SMB business outlook and their preferences reveals the SMB mindset and how to appeal to companies of different sizes.

For more webcasts on-demand, visit our complete library of Bredin Fastcasts.

Need help understanding and/or engaging SMBs? Bredin can help you understand SMB needs and preferences through quick-turn, actionable market research. We can also help you develop high value content to boost SMB awareness, brand perception, leads, conversion and revenue.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.