In this webcast, you’ll learn:

• The advantages of marketing to SMBs by industry
• How to define “industry” – e.g., at the two-digit or six-digit NAICS level
• How many industries an organization can target effectively
• Whether a product or service must be tailored to a specific industry to be sold effectively
• What it takes to sell well to a specific industry – including the kinds of sales team knowledge, and sales and marketing materials, that are needed
• The role of market research in selling effectively to key industries