Fastcast: The Benefits of Industry Marketing to SMBs

In this webcast, you’ll learn:

  • The advantages of marketing to SMBs by industry
  • How to define “industry” – e.g., at the two-digit or six-digit NAICS level
  • How many industries an organization can target effectively
  • Whether a product or service must be tailored to a specific industry to be sold effectively
  • What it takes to sell well to a specific industry – including the kinds of sales team knowledge, and sales and marketing materials, that are needed
  • The role of market research in selling effectively to key industries

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.