In this webcast, you’ll learn:

• The best stage of the sales cycle for email promotions and newsletters
• Email tactics to engage SMBs
• Common pitfalls to avoid
• Subject line tips to increase open rates
• Ideal sending days/frequencies
• Small changes that make a big impact
• Best practices in:
  • List development and permissions management
  • Copy length
  • Use of graphics and emojis
  • Email management in an era of proliferation, aggressive spam prevention and firewalls, etc.
  • Integrating email with other marketing tactics
• Quick wins: CTA buttons, landing page content and more!