Fastcast: Email Marketing to SMBs – What’s Working Now

In this webcast, you’ll learn:

  • The best stage of the sales cycle for email promotions and newsletters
  • Email tactics to engage SMBs
  • Common pitfalls to avoid
  • Subject line tips to increase open rates
  • Ideal sending days/frequencies
  • Small changes that make a big impact
  • Best practices in:
    • List development and permissions management
    • Copy length
    • Use of graphics and emojis
    • Email management in an era of proliferation, aggressive spam prevention and firewalls, etc.
    • Integrating email with other marketing tactics
  • Quick wins: CTA buttons, landing page content and more!

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.