Bredin Report: Which SMBs Want Bank Content the Most?

Bredin’s recent SMB Pulse research reveals that SMBs with 20 to 500 employees rate advice from their bank much more highly than those with fewer than 20 employees (very small businesses, or VSBs). Larger SMBs are five times more likely than their smaller peers to even be aware that their bank provides business management advice.

How SMBs Rate Their Bank’s Business Advice

Businesses with 20 to 99 employees (small businesses, or SBs) and those with 100 to 500 employees (midsized businesses, or MBs) also place the most importance on business management advice from their bank. Seventy-six percent of SBs and fully 85% of MBs say their bank’s advice is very or extremely important, compared to only 41% of VSBs.

Importance of Bank’s Business Management Advice to SMBs

Bredin research has repeatedly found that providing relevant, actionable business management advice — especially articles, video and research reports — can boost SMB acquisition, satisfaction and loyalty. For VSBs in particular, there is a huge opportunity to better promote the content you provide, and to boost the quality of the content you provide them.

Bredin can gather actionable market research for use in your content or to provide insight into your target SMB.

Related Articles:

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.