In this fast-paced and informative Q&A, you’ll learn how to use research-based insights to boost the reach and performance of your SMB content, including:

• Which content formats work best at each stage of the sales cycle
• How to devise a research narrative to support your company messaging and SMB priorities
• What type of data works best to attract and engage SMBs
• How to use data in your content to engage the media
• How to integrate content and research planning
• How to make the business case for research-driven content