Fastcast: 4 Ways to Use Data in SMB Content

In this fast-paced and informative Q&A, you’ll learn how to use research-based insights to boost the reach and performance of your SMB content, including:

  • Which content formats work best at each stage of the sales cycle
  • How to devise a research narrative to support your company messaging and SMB priorities
  • What type of data works best to attract and engage SMBs
  • How to use data in your content to engage the media
  • How to integrate content and research planning
  • How to make the business case for research-driven content

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.