Fastcast: SMB Application Purchase Plans and Information Sources

SMB Application Purchase Plans and Information Sources

In this fast-paced and informative webcast, you’ll learn new research and insights on:

  • The applications SMBs use, and what they plan to acquire in 2023
  • What motivates SMBs to investigate new applications
  • What SMBs want in an application – i.e., what the key application purchase considerations are
  • The information sources they use to learn about, research and make a purchase decision
  • The channels SMB prefer to purchase applications – and what they like about buying direct or from a reseller/MSP
  • How many (and what kind of) SMBs have an IT director, or a reseller/MSP
  • What vendors can provide to facilitate application purchases
  • The one offer that works best to close a sale

You’ll get valuable insights to put to work right away to boost your 2023 SMB application revenue.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.