How much time does an SMB typically spend on a visit to a resource center? The answer might surprise you. Bredin’s recent survey of 500 U.S.-based principals reveals that close to half of SMBs spend between 10 and 30 minutes. Close to one-third of SMBs commit a full 30 minutes to an hour to the tips, advice and business management content in a resource center. Greater than 10% of companies spend more than one hour.
The net is that roughly nine in 10 SMBs — regardless of company size — spend more than 10 minutes on a typical visit to a resource center, with about two in five spending more than 30 minutes.
To capitalize on this valuable opportunity to engage SMBs, make sure that your content is relevant and actionable. Considering Bredin’s research also found that two in three SMBs look for product information when they visit a resource center, also include links to what you sell.
Want to better understand and engage your SMB target?
Let our experienced team conduct custom research, or place a few questions in our monthly SMB Pulse, to uncover actionable insights to improve your go-to-market and product strategies. We can also develop high-value content.