SMB priorities and plans are always evolving, which is why Bredin polls 500 SMB principals every month. In case you missed any of our recent monthly data reveals on AI, payments, or resource centers, see a recap below.
Up next from us: more on SMB AI plans, security solutions purchase intent and payroll purchase plans. Get in touch so that Bredin can help you with your custom SMB research needs.
AI Research: Highlights
- Why AI tops the list of SMBs’ application purchase plans
- AI usage by SMB company size
- Top business benefits from AI use
- AI implementation challenges for SMBs
Payments Research: Highlights
- SMB payment solutions purchase intent
- What prompts SMBs to look for a new payment solution
- Top features SMBs want in a payment solution
- Levers for closing a payment solution sale with an SMB
Resource Center Research: Highlights
- How often SMBs visit resource centers and how long they spend there
- Best content formats to engage SMBs on a resource center
- Priority topics for an SMB resource center
- Why resource centers should include product information
Want to better understand and engage your SMB target?
Let our experienced team design and execute a custom research project, or place a few questions in our monthly SMB Pulse, to uncover actionable insights to improve your go-to-market and product strategies. We can also develop high-value content.