Bredin Report: Why You Need Product Information on Your Resource Center

If you have a resource center on your site, it’s fair to wonder how much, if any, product information it should include alongside your business-building tips and advice. After all, most resource centers are intended to show that you are a source of support and guidance, not just a vendor. However, in our recent SMB Pulse survey of 500 U.S.-based principals, the 260 SMBs who visit resource centers at least a few times a year reported that they want product information in resource centers.

Relatively few SMBs — between 17% and 29% — prefer a resource center that provides only business management advice. Somewhat more — between a third and two-fifths — prefer mostly advice along with some product information. Roughly the same number want an equal mix of advice and information on your offerings. Between one and four percent want only product information on a business resource center.

In total, more than two in three SMBs want at least some information on your offerings in your resource center. Their propensity for advice and product information makes sense because they are typically eager to learn about products and services that can help them save money or be more productive.

SMB Advice Preferences by company size

Want to better understand and engage your SMB target? 

Let our experienced team conduct custom research, or place a few questions in our monthly SMB Pulse, to uncover actionable insights to improve your go-to-market and product strategies. We can also develop high-value content.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.