Having a Business Resource Center (BRC) – the section of a site that features business management tips and advice, as opposed to product information – for your SMB audience has many benefits. For one, eight in ten SMBs in a recent Bredin survey said they feel more positive about companies that offer a BRC. Even better, they are also more likely to buy from and remain a customer of a company that has a BRC.
Who has the most useful BRC? The answer depends on the size of the company:
- SMBs with fewer than 20 employees: Intuit’s QuickBooks Blog
- SMBs with 20 to 99 employees: Microsoft’s Small Business Resource Center
- SMBs with 100 to 500 employees: PayPal’s Business Resource Center
Here’s the full list:
Next week, we’ll reveal the best mix of product information and content for a BRC, what spurs BRC visits, and what content characteristics SMBs like best.
Considering creating or enhancing your BRC? Let Bredin help you understand what your specific SMB target is interested in through our monthly SMB Pulse or a custom market research survey. We can also develop high value content.