Bredin Report: Which Are the Top SMB Resource Centers?

Having a Business Resource Center (BRC) – the section of a site that features business management tips and advice, as opposed to product information – for your SMB audience has many benefits. For one, eight in ten SMBs in a recent Bredin survey said they feel more positive about companies that offer a BRC. Even better, they are also more likely to buy from and remain a customer of a company that has a BRC.

Who has the most useful BRC? The answer depends on the size of the company:

  • SMBs with fewer than 20 employees: Intuit’s QuickBooks Blog
  • SMBs with 20 to 99 employees: Microsoft’s Small Business Resource Center
  • SMBs with 100 to 500 employees: PayPal’s Business Resource Center

Here’s the full list: Most Useful Business Resource Centers for SMBs Intuit QuickBooks Blog, Capital One Business Hub, GoDaddy Blog, Microsoft Small Business Resource Center, PayPal Business Resource Center, Bank of America Small Business Resources, FedEx Small Business Center, American Express Business Class, Visa Small Business Hub, Chase for Business / Business Knowledge Center, Square: The Bottom Line, Office Depot/OfficeMax Ideas Center, UPS Start or Grow Your Business, Mastercard Newsroom, Salesforce Resource Center, Staples Worklife, Verizon Business Resources and Insights, Constant Contact Blog, HP Tech@Work, Shopify Learn, Dell Small Business Learning Center, Spectrum Business Insights, Wells Fargo Small Business Resources, Cisco Small Business Resource Center, AT&T Small Business Resources, ADP’s Spark Resource Center, Deluxe Small Business Resource Center, Comcast Business Community, Truist Small Business Resources, Paychex Worx, OnDeck Small Business Resource Center, Lendio Small Business Blog, TikTok Small Business Resource Center, Hiscox Small Business Resource Center

Next week, we’ll reveal the best mix of product information and content for a BRC, what spurs BRC visits, and what content characteristics SMBs like best.

Considering creating or enhancing your BRC? Let Bredin help you understand what your specific SMB target is interested in through our monthly SMB Pulse or a custom market research survey. We can also develop high value content.

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.