Bredin Report: How Do SMBs Buy IT Security?

IT Security: SMB Principals Make the Call

Many SMBs plan to make IT security purchases this year, according to our recent survey of 500 SMB principals. To understand how security vendors can reach SMBs effectively, we asked them who leads the decision-making process and what sources they use to stay current on security issues.

Regardless of company headcount, the business principal (such as the CEO or President) is most responsible for the IT security solution purchase decision. In businesses with 20 to 500 employees, the head of IT also plays an important role.

Who Makes the SMB IT Security Purchase Decision?

Who Makes the SMB IT Security Purchase Decision?

The information sources SMBs use to stay current on emerging cybersecurity strategies and risks vary by company size. SMBs with fewer than 20 employees rely mostly on search, while those with 20-500 employees lean on their head of IT. Facebook, YouTube and Instagram are also important IT security information sources for SMBs of all sizes.

Top Five IT Security Information Sources for SMBs

Top Five IT Security Information Sources for SMBs

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.