Bredin Report: What SMBs Want in an IT Security Solution

We recently surveyed 500 SMB principals to find out what’s important to them in an IT security solution. As is so often the case, their priorities vary by headcount.

Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) most want a solution that protects against ransomware and malware. After that, they want a solution that is simple to set up and use.

Midsized businesses (MBs, with 100 to 500 employees) prioritize two benefits equally: they want best-in-class technology, and they also want a simple solution.

Regular automatic updates are also important; it’s the third-most important attribute for SBs, and fourth for VSBs and MBs.

Where SMBs really diverge is on cost. For VSBs, low cost is the third-most important attribute. For SBs, it’s fourth. For MBs, it’s dead last.

Top Attributes of an IT Security Solution

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About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.