Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: Selling SaaS to SMBs, Part 2

Last time, we discussed what applications SMBs use in the cloud, their cloud adoption plans, and the key drivers of cloud adoption. Our survey of 500 SMB principals via the Bredin SMB Pulse yielded many additional insights on selling SaaS to SMBs, though, including how they learn about, research and decide on SaaS solutions, what

Bredin Report: Selling SaaS to SMBs, Part 1

The COVID-19 pandemic has accelerated SMB technology adoption. Whether it is to sell more online, reduce costs or boost productivity, the pandemic has forced many SMBs to reassess their operations and deploy technology to improve many aspects of their business. One of the leading ways SMBs are adopting technology, of course, is software as a

Bredin Report: What motivates SMBs to buy?

SMB purchase motivators Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs about the relative importance of a wide range of product and service benefits. While not all of the benefits we surveyed may be relevant to your offerings, the results may still be useful

Bredin Report: How long does it take SMBs to buy?

SMB purchase timing: it’s not what you might think Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs how long it takes them to make a purchase decision in a wide range of product and service categories. The results may surprise you. SMBs make a

Bredin Report: What’s on SMBs’ 2020 shopping list?

SMB 2020 shopping priorities Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs what they plan to do or buy for their business this year. The one thing SMBs are most likely to pay for… …depends on their company size. For very small businesses (VSBs,