Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: Who is the Most Trusted SMB Brand?

Bredin is fielding some exciting new SMB research in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans. In our next Bredin Fastcast —1 p.m. ET Thursday, July 15 — we’ll share all of the results. Although we’re still assessing the data, we have some preliminary insights to

Bredin Report: SMB Market Overview Part 2: Getting Started

In part 1 of our SMB market overview, we looked at the size and scope of the huge and diverse SMB segment. Let’s continue with a dive into the basics of business formation and funding sources, and a snapshot of the overall SMB contribution to the U.S. economy. What are the most typical SMB business types?

Bredin Report: SMB Market Overview

In our research, we tend to get into the weeds on a whole range of very specific aspects of the SMB market. However, it’s worth pulling back occasionally to ensure you have good context for thinking about the huge and diverse SMB segment, and aren’t overlooking any key segments or marketing opportunities. If you or

Bredin Report: Who Should You Be You Selling To?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked SMB principals who they rely on to learn about and make a purchase decision on products and services for their business. The results have implications for your targeting efforts. Who do SMB principals learn from? SMBs

Bredin Report: How Long Does it Take SMBs to Buy?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how long it takes SMBs to make a purchase in a variety of categories. The wide range of purchase decision timeframes has implications for your lead nurture efforts. SMB product research timeframe SMB purchase decision timing

Bredin Report: Accelerating Tech Sales to SMBs

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how they feel about technology in general, what motivates them to buy, and what would get them to buy sooner. Tech-forward purchasers SMBs are very different in their fundamental attitudes towards technology. For example, larger SMBs

Bredin Report: How SMB data improves content planning

When your content team understands what motivates SMBs to research and buy, they’ll be better prepared to prioritize, plan and create strong advisory content. Bredin research shows a significant variation between what prompts various SMB subsegments to buy, and in the content that engages them during the sales process. Consider what the data below says

Bredin Report: 4 Tips for Better Content Marketing to SMBs in 2021

Content is an integral part of most marketer’s tool kits for targeting SMBs. Done right, content marketing can attract high-potential SMB prospects, engage them and close sales: Bredin research has shown that advisory content makes SMBs more likely to buy and to remain loyal customers. Use these four tips to get more from your SMB