Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: SMB Tech Purchase Channel Preferences

Many SMBs plan to purchase technology this year. Our most recent SMB Pulse survey of 500 U.S.-based principals reveals where they want to buy: mostly online or in a company-branded store, but preferences vary by product category. SMBs strongly prefer to buy software online. 53% pick it as their preferred channel, and fewer than 20% of SMBs cite any

Bredin Report: SMB Tech Purchase Priorities

PCs, laptops, and desktops are a top-priority SMB hardware purchase, according to our most recent Pulse survey of 500 U.S.-based SMB principals. Close to two-thirds of very small businesses (VSBs, with fewer than 20 employees), and more than four in five small businesses (SBs, with 20 to 99 employees) and midsized businesses (MBs, with 100 to 500

Bredin Report: Why Some SMBs Don’t Want AI

For some SMBs — especially the smallest, with fewer than 20 employees — AI holds little appeal. Of the 250 very small businesses (VSBs, with fewer than 20 employees) we surveyed in our recent SMB Pulse, 91 said they aren’t interested in AI, as did 18 of the 150 small businesses (SBs, with 20 to 99

Bredin Report: How to Offer the Right Product at the Right Price

One of the things we enjoy most about SMB market research is helping our clients optimize their offerings and pricing. Specifically, we can help them answer questions such as “Which combination of features or functionality will SMBs value most?” and “What’s the best way to price our offering?” One of the tools we use to

Bredin Report: What SMBs Want in AI

Bredin’s recent SMB Pulse research uncovered that SMBs have very different priorities when assessing an AI solution, depending on their size. Our survey of 500 U.S.-based SMB leaders also identified that business principals are the primary AI decision-makers – regardless of headcount. The only exception is among SMBs with 100 to 500 employees (midsized businesses, or MBs)

Bredin Report: SMB & AI – What’s Working and What’s Not

Bredin’s recent Pulse survey found that most SMBs using or piloting AI are happy with it — even though the training and customization required to use it are a challenge. On a 10-point scale (with 10 being extremely satisfied), the average SMB satisfaction is roughly eight. As a result, it’s not surprising that 90% of SMBs predict

Bredin Report: How SMBs Use AI

New Bredin research shows that SMBs are using AI most for administrative work, marketing, business intelligence and customer support. In our recent survey of 500 U.S.-based SMB principals, virtual assistant is the number one implementation of AI. Virtual assistants — that use natural language commands to complete administrative tasks like making calls and scheduling meetings —

Bredin Report: AI Usage and Plans by SMB Size and Industry

Our most recent Bredin SMB Pulse reveals which SMBs are using or assessing AI, along with those that have no plans to adopt it. Nearly 40% of midsized businesses (MBs, with 100 to 500 employees) and just over 25% of small businesses (SBs, with 20 to 99 employees) are actively using AI. SB use of AI is

Bredin Report: SMB Priorities – Customers, Employees, Cash and Security

In our recent SMB Pulse survey, we asked 500 U.S. business principals about their state of mind and priorities. In brief, the largest SMBs are faring best; and SMBs are focused on customer and employee retention, maintaining cash flow, finding new customers, and data security. 2023 Revenue Outlook Growth expectations increase sharply with company size. Only one

Bredin Report: When and Why SMBs Visit Resource Centers

Business resource centers (BRCs) drive customer loyalty and sales, so it’s important to understand what about them attracts and engages SMBs. Bredin’s recent survey on BRCs — the sections of a site that feature business management tips and advice, as opposed to just product information — provides these insights. The top motivator for an SMB to visit a