Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: What SMB Hiring Habits Reveal

Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to

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    Upcoming Fastcasts

    Every month, Bredin conducts original research to help you better understand and sell to small and mid-sized businesses (SMBs). Join us for these fast-paced, insightful fastcasts for actionable, research-based tips to motivate SMBs to become – or remain – a customer. SMB Purchase Intent and Process – DECEMBER 5, 1PM ET What do SMBs plan

    Bredin Report: Content Planning for 4Q

    What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice

    Bredin Report: SMB 101: Basics of the SMB Market

    What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of

    Bredin Report: What’s on SMBs’ Shopping List?

    Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office