SMB priorities and plans are always evolving, which is why Bredin polls 500 SMB principals every month. In case you missed any of our recent monthly data reveals on AI, payments, or resource centers, see a recap below. Up next from us: more on SMB AI plans, security solutions purchase intent and payroll purchase plans. Get in…
How much time does an SMB typically spend on a visit to a resource center? The answer might surprise you. Bredin’s recent survey of 500 U.S.-based principals reveals that close to half of SMBs spend between 10 and 30 minutes. Close to one-third of SMBs commit a full 30 minutes to an hour to the tips, advice…
If you have a resource center on your site, it’s fair to wonder how much, if any, product information it should include alongside your business-building tips and advice. After all, most resource centers are intended to show that you are a source of support and guidance, not just a vendor. However, in our recent SMB Pulse survey of…
SMBs Want Webcasts, Research Reports and Insight What content formats work best to attract and engage SMBs when they visit your resource center? Bredin’s recent survey of 500 U.S.-based principals posed that question to SMBs who regularly visit vendor resource centers. More than half of SMBs visit a resource center — defined as the section of a…
If you have a resource center — a section of your site providing business management advice, as opposed to just product information — it’s important to know what SMBs want to learn from you. Bredin’s most recent SMB Pulse survey of 500 U.S.-based principals reveals that the answer is it depends on the size of the SMB…
SMBs carefully consider price at all stages of the sales cycle, so optimizing pricing is essential to success with SMBs. Recent Bredin research into tech purchases reveals that more than 50% of SMBs cite cost as an important factor at the research stage, and 45% of SMBs using or planning to adopt a cloud product…
What offer works best to get an SMB to buy a payment solution? It depends on the size of the SMB. Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) are most swayed by a free trial, followed by a price reduction. Midsized businesses (MBs, with…
The top information sources for SMBs to first learn about and then research payment solutions are search, peers and technology solution providers. Variations exist by size of SMB and these differences are important to your marketing and sales planning. This insight comes from our most recent SMB Pulse survey of 500 U.S.-based principals. Very small businesses (VSBs,…
Content marketing to SMBs is a challenge. What topics are they most interested in? What formats do they prefer? What mix of advice and product information do they want? How often should you update content to keep them coming back to your blog or resource center? In this new research, Engaging SMBs via a Resource Center,…
Roughly two in three SMBs (66%) expect to grow this year versus 2022, and roughly half (48%) expect revenue increase of more than 10%. This new research, from Bredin’s SMB Pulse survey of 500 U.S. principals, reveals interesting variations when we look at businesses by company size, tenure and owner generation. Very small businesses (VSBs, with fewer…