Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: The Myths that Contribute to SMB Churn

Regardless of where the economy is headed, competition for SMB customers will continue to be fierce. Protecting your customer base requires understanding the drivers of churn – and looking beyond some of the common myths around SMB behaviors. For example: It’s a common misconception that at SMBs, there is one purchase decision-maker. In fact, Bredin

Bredin Report: Q&A – When is Agile Research Appropriate?

In a recent Bredin Fastcast, Bredin CEO Stu Richards spoke with founder and president Alice Bredin about the benefits of agile research for actionable SMB insight. This lightly edited recap provides an overview of the value of agile research in product and creative development, as well as for PR, content, SEO, event and sales support

Bredin Report: Is Agile Research Right for You?

One of the first things we do to help our clients understand SMB needs and preferences is work with them to determine how best to conduct research. The format we recommend depends on their research goals, budget and time requirements. In brief, there are three main types of primary market research: Qualitative research (“qual”) consists of

Bredin Report: Challenges and Opportunities in Online Lending to SMBs

On a recent Bredin Fastcast, we talked with Jim Granat, Senior Vice President and Co-Head of OnDeck, about trends in SMB online lending. OnDeck is part of the Enova portfolio of brands, which has helped more than seven million customers access more than $40 billion in loans and financing. Granat has worked in the lending

Fastcast: Innovation in Small Business Marketing and CX

In this video Stu Richards has a conversation with Jim Granat, Senior Vice President and Co-Head of OnDeck. In this fast-paced and informative Q&A, you’ll learn: The future of small business lending in the U.S. How innovation is driving everything from customer experiences to a shift toward Open Banking – and more The impact of

Bredin Report: Engaging SMBs – What’s Working Now

At Bredin, we track SMB priorities and preferences to help our clients increase insight and engagement. In case you missed them, here are highlights from our recent newsletters and research. Fastcast: Five Common SMB Market Research Mistakes Bredin CEO Stu Richards shares common research missteps and how your organization can avoid them. Find out how

Bredin Report: Q&A: The Power of Podcasts and Webinars to Engage SMBs

On a recent Bredin Fastcast we talked with Rob Parsons, Manager, Brand and Content at Paychex, about how to use podcasts and webinars to connect with SMBs. Paychex has three ongoing podcast series for human resources (HR) professionals: PULSE, which features Parsons interviewing business leaders on HR trends and best practices; THRIVE, a weekly HR

Fastcast: Engaging SMBs with Podcasts and Webcasts

In this fast-paced and informative Q&A with Rob Parsons, Manager of Brand and Content at Paychex, you’ll learn: The importance of webcasts and podcasts to different kinds of SMBs – by size, industry group and age The ideal length for webcasts and podcasts Campaign tactics to boost performance, such as time of day and day of week

Bredin Report: How SMBs Research Your Offerings, by Industry and Age

One of the questions we get most often is which resources small and mid-sized businesses (SMBs) use to learn about products and services for their business. Our clients want data-driven recommendations on where they should be promoting themselves at the consideration stage of the sales cycle. To find out, we recently fielded an SMB Pulse

Fastcast: Five Common SMB Market Research Mistakes (and how not to make them)

The needs and priorities of small and medium-sized businesses (SMBs) vary widely by company size, industry, stage of development and many other factors. Market research lets you identify your highest potential segments, and track their priorities so you know how to connect with them, stay relevant and motivate them to buy. But, market research can