Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: What motivates SMBs to buy?

SMB purchase motivators Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs about the relative importance of a wide range of product and service benefits. While not all of the benefits we surveyed may be relevant to your offerings, the results may still be useful

Bredin Report: How long does it take SMBs to buy?

SMB purchase timing: it’s not what you might think Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs how long it takes them to make a purchase decision in a wide range of product and service categories. The results may surprise you. SMBs make a

Bredin Report: What’s on SMBs’ 2020 shopping list?

SMB 2020 shopping priorities Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs what they plan to do or buy for their business this year. The one thing SMBs are most likely to pay for… …depends on their company size. For very small businesses (VSBs,

Bredin Report: Who has the ear of the SMB principal?

The Most Influential SMB Advisors Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. We recently asked them to rank the importance of various advisors in learning about new products and services. There are some great learnings for your sales and marketing to this high-potential segment. SMB principals say

Bredin Report: What Expenses Keep SMBs Up at Night?

The Most Challenging SMB Expenses Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, we asked SMBs to rate how challenging each of the various costs of running a business are. There are some important insights for your sales and marketing to this high-potential segment. Costs