Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: Making the Business Case for SMB Content

It’s planning and budgeting season for many marketers. Whether you are embarking on a first-time initiative or building on a long-standing program, justifying content spend typically requires numbers. Bredin’s SMB research can help. Use the following data to make your case. What content can help you achieve We surveyed 500 SMB principals in December, and

Bredin Report: What SMBs want in the content you create

The only way to develop a high-ROI SMB content marketing strategy in 2019 is to focus on the content preferences of your specific target – for example, by headcount, revenue, seats or other measure – and zero in on the point in the sales cycle you plan to deliver the content. These tips from Bredin’s

Bredin Report: How to use bylines in your SMB content

Use SMB Content Bylines to Build Your Brand Lots of content for the SMB audience includes a writer byline. While this is a great idea if the author is an expert from your company and a good idea if the author is an external industry expert, you really shouldn’t promote freelance writers in bylines. Why?

Bredin Report: SMB Tech Purchase Plans: What, Why and When

Inside the Mind of the SMB Tech Buyer SMBs lean heavily on technology to succeed. Bredin’s latest research reveals why they buy, how they learn about technology, and who they want to buy from. Why SMBs buy tech To boost performance. Overall, 48% of SMBs buy tech to improve functionality and 47% buy to improve

Bredin Report: Peer Advice in Content Ranks High for Entire Sales Cycle

In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave

Bredin Report: Why SMB marketers love interactive tools

New Bredin research shows that interactive tools are now the second-most popular content format for SMBs to get business management advice, after email newsletters. Interactive tools connect with SMBs at every stage of the sales cycle. Interactive tools can help you: Build your brand Interactive tools can enhance SMB perception of your brand – and