SMBs carefully consider price at all stages of the sales cycle, so optimizing pricing is essential to success with SMBs. Recent Bredin research into tech purchases reveals that more than 50% of SMBs cite cost as an important factor at the research stage, and 45% of SMBs using or planning to adopt a cloud product…
What offer works best to get an SMB to buy a payment solution? It depends on the size of the SMB. Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) are most swayed by a free trial, followed by a price reduction. Midsized businesses (MBs, with…
The top information sources for SMBs to first learn about and then research payment solutions are search, peers and technology solution providers. Variations exist by size of SMB and these differences are important to your marketing and sales planning. This insight comes from our most recent SMB Pulse survey of 500 U.S.-based principals. Very small businesses (VSBs,…
Content marketing to SMBs is a challenge. What topics are they most interested in? What formats do they prefer? What mix of advice and product information do they want? How often should you update content to keep them coming back to your blog or resource center? In this new research, Engaging SMBs via a Resource Center,…
Roughly two in three SMBs (66%) expect to grow this year versus 2022, and roughly half (48%) expect revenue increase of more than 10%. This new research, from Bredin’s SMB Pulse survey of 500 U.S. principals, reveals interesting variations when we look at businesses by company size, tenure and owner generation. Very small businesses (VSBs, with fewer…
Recently we’ve run a series on what SMBs want in a payments solution. This week, we’ll shift our focus to the most pressing business challenges SMBs face right now, using data from our SMB Pulse survey of 500 U.S.-based principals. Very small businesses (VSBs, with fewer than 20 employees) rate customer retention as their most important business challenge. Customer…
When SMBs are ready to buy a payment solution, they look for 24/7 availability, data security protection, ease of use, and good service. These preferences emerged from Bredin’s recent SMB Pulse survey of 500 U.S.-based principals. When it’s time to make a purchase, very small businesses (VSBs, with fewer than 20 employees) are most concerned with how…
In the last Bredin Report, we continued our series on what small and midsized businesses (SMBs) want in the tools they use to accept payments from their customers. Today, we are using the data from our most recent SMB Pulse survey of 500 U.S.-based principals to assess the reasons SMBs begin to look for new payment solutions –…
The world of payments is changing rapidly. What do these changes mean for SMBs, and how can your company best position and promote its payment solutions? In this new research, What SMBs Want in a Payments Solution, you’ll learn: What SMBs accept for payments today – and how payment acceptance is changing Which payment platforms SMBs are using – and which they intend to use going forward The concerns SMBs have with the…
Last report, we looked at the concerns small and midsized businesses (SMBs) have with payment solutions. This week, our series on what SMBs want in the tools that allow them to collect payments from their customers continues with a look at the high growth potential that payment solutions have in the SMB segment this year,…