Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: What Content Works Best for SMB Research?

As a content agency, we are always interested in which formats work best to help our clients move small and mid-sized businesses (SMBs) through the sales cycle. To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we looked at the research stage

Bredin Report: What Are the Top SMB Business Concerns?

Our clients often ask us what is top of mind with small and mid-sized businesses (SMBs). To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we asked SMBs to rate the importance of 18 business issues or tasks, ranging from staying in business to

Bredin Report: How Does SMB Application Adoption Intent Vary by Industry?

To uncover the technology adoption plans of small and mid-sized businesses (SMBs), we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. We assigned respondents into each of four groups based on their self-selected industry: Professional Services (PS): Advertising/Consulting/Design/Marketing Services, Architect/Engineering, Banking/Insurance/Mortgage, Computer Services/Consulting, Computer Software/Internet, Financial

Bredin Report: Who Researches Technology within SMBs?

One of the questions we are asked frequently is who within SMBs is responsible for researching technology. For example, is it best to target sales and marketing efforts on a principal such as the CEO, President or Owner; an IT decision-maker; or someone else? To find out, we recently fielded an SMB Pulse survey of

Bredin Report: How do SMBs Want to Work with a Salesperson?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand how SMBs prefer to engage with a salesperson when they are researching products or services for their businesses. As is often the case with SMBs, there are significant differences by company size.

Bredin Report: What Do SMBs Want from Tech?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand which benefits SMBs value most when they assess technology solutions for their business – in other words, which messaging you should use at the consideration stage of the sales cycle. Although these

Fastcast: Generating and Qualifying Inbound SMB Leads

Generating and Qualifying Inbound SMB Leads from Bredin, Inc. Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn: The media that SMBs rely on to first learn about offerings like yours

Bredin Report: How Do SMBs Research Your Offerings?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand which resources SMBs use most to research products and services for their business – in other words, which media you should use at the consideration stage of the sales cycle. Regardless of

Bredin Report: What Content Works Best for SMB Consideration?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the content formats that SMBs use most to research products and services – in other words, which types of content you should use at the consideration stage. As is often the case

Bredin Report: How Are SMBs Faring in the Pandemic?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the effect of the pandemic on business operations. First, we asked whether SMBs have been affected by inflation. Slightly more than half of respondents have been, with little variation by company size.