The Most Challenging SMB Expenses Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, we asked SMBs to rate how challenging each of the various costs of running a business are. There are some important insights for your sales and marketing to this high-potential segment. Costs…
SMB Business Challenges from Bredin, Inc.
SMB Business Challenges: A Shift in the Rankings Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, the results confirm some longstanding trends — and provide a few surprises, which speak to the outlook of SMBs and your opportunities to engage with and sell to them.…
Boosting SMB Sales with Content from Bredin, Inc. Watch the entire Fastcast recording.
Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to…
SMB Hiring Outlook and Preferences from Bredin, Inc. Watch the entire Fastcast recording.
What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice…
What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of…
Improving the Small Business Customer Experience from Bredin, Inc. Watch the entire Fastcast recording.
With the competition for traffic to SMB resource centers – dozens of sites like American Express’s Business Trends and Insights, Bank of America’s Small Business Community, the Constant Contact blog, Intuit’s QuickBooks Resource Center and the Staples Worklife Resource Center target SMBs – what should you be doing to maximize the payback on your SMB…