Fastcast: SMB Tech Purchase Plans: What, Why and When
SMB Tech Purchase Plans: What, Why and When from Bredin, Inc. The entire Fastcast recording is available here.
Author Archives: Bredin
Bredin Report: SMB Tech Purchase Plans: What, Why and When
Inside the Mind of the SMB Tech Buyer SMBs lean heavily on technology to succeed. Bredin’s latest research reveals why they buy, how they learn about technology, and who they want to buy from. Why SMBs buy tech To boost performance. Overall, 48% of SMBs buy tech to improve functionality and 47% buy to improve…
Fastcast: Using interactive tools for SMB lead gen
Using interactive tools for SMB lead gen from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: Peer Advice in Content Ranks High for Entire Sales Cycle
In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave…
Bredin Report: Why SMB marketers love interactive tools
New Bredin research shows that interactive tools are now the second-most popular content format for SMBs to get business management advice, after email newsletters. Interactive tools connect with SMBs at every stage of the sales cycle. Interactive tools can help you: Build your brand Interactive tools can enhance SMB perception of your brand – and…
Fastcast: Improving the Small Business Customer Experience
Improving the small business customer experience from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: Improving your company’s small business customer experience
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely. To help you improve SBO customer experience — and as a result, acquisition, retention and revenue —…
Bredin is hitting the road
Like most people in marketing and sales, we spend a lot of time on the phone with clients and even more keeping up with changes in the SMB market. But most valuable is to get out to mingle, hear new ideas and be inspired by chance meetings at industry events. With that in mind, we’re…
Fastcast: Selling Telecoms to SMBs
Increasing Telecoms Sales to SMBs from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: Increasing Telecoms Sales to SMBs
SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,…