Video is an essential part of any content initiative targeting the SMB market. When it’s done right, video works to attract leads and nurture them until they are ready to buy. Bredin’s recent research found that SMBs cite videos as a top content format at every stage of the sales cycle. Specifically, at the awareness…
With the investment required to create great content for small and mid-sized businesses (SMBs), your content had better move SMBs towards a new or repeat purchase. The question is, what are the best types of content to move SMBs through the sales cycle? To find out, we surveyed 500 U.S. SMB principals on the formats…
As the cost of search terms and online ads rises and response rates decline, direct mail (DM) is emerging as a go-to tool for SMB marketers. Why? Two reasons. First, online advertising is increasingly expensive, and the performance of online tactics is becoming more difficult to predict. Second, new technology has made DM an even…
Moving SMBs Through the Sales Cycle with Content from Bredin, Inc. The entire Fastcast recording is available here.
Email newsletters are the workhorse of content marketing targeting SMBs. They remain a surprisingly effective way to keep your brand top of mind, enhance your position as a thought leader and showcase your offerings. If you don’t have an email newsletter, read on to see why you should. Already have one? Use our tips below…
It’s planning and budgeting season for many marketers. Whether you are embarking on a first-time initiative or building on a long-standing program, justifying content spend typically requires numbers. Bredin’s SMB research can help. Use the following data to make your case. What content can help you achieve We surveyed 500 SMB principals in December, and…
The only way to develop a high-ROI SMB content marketing strategy in 2019 is to focus on the content preferences of your specific target – for example, by headcount, revenue, seats or other measure – and zero in on the point in the sales cycle you plan to deliver the content. These tips from Bredin’s…
Generate SMB Leads with Content from Bredin, Inc. The entire Fastcast recording is available here.
Use SMB Content Bylines to Build Your Brand Lots of content for the SMB audience includes a writer byline. While this is a great idea if the author is an expert from your company and a good idea if the author is an external industry expert, you really shouldn’t promote freelance writers in bylines. Why?…
SMB Tech Purchase Plans: What, Why and When from Bredin, Inc. The entire Fastcast recording is available here.