Fastcast: Moving SMBs through the Sales Cycle with Content
Moving SMBs Through the Sales Cycle with Content from Bredin, Inc. The entire Fastcast recording is available here.
Author Archives: Bredin
Bredin Report: Why You Need an SMB Email Newsletter
Email newsletters are the workhorse of content marketing targeting SMBs. They remain a surprisingly effective way to keep your brand top of mind, enhance your position as a thought leader and showcase your offerings. If you don’t have an email newsletter, read on to see why you should. Already have one? Use our tips below…
Bredin Report: Making the Business Case for SMB Content
It’s planning and budgeting season for many marketers. Whether you are embarking on a first-time initiative or building on a long-standing program, justifying content spend typically requires numbers. Bredin’s SMB research can help. Use the following data to make your case. What content can help you achieve We surveyed 500 SMB principals in December, and…
Bredin Report: What SMBs want in the content you create
The only way to develop a high-ROI SMB content marketing strategy in 2019 is to focus on the content preferences of your specific target – for example, by headcount, revenue, seats or other measure – and zero in on the point in the sales cycle you plan to deliver the content. These tips from Bredin’s…
Fastcast: Generate SMB Leads with Content
Generate SMB Leads with Content from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: How to use bylines in your SMB content
Use SMB Content Bylines to Build Your Brand Lots of content for the SMB audience includes a writer byline. While this is a great idea if the author is an expert from your company and a good idea if the author is an external industry expert, you really shouldn’t promote freelance writers in bylines. Why?…
Fastcast: SMB Tech Purchase Plans: What, Why and When
SMB Tech Purchase Plans: What, Why and When from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: SMB Tech Purchase Plans: What, Why and When
Inside the Mind of the SMB Tech Buyer SMBs lean heavily on technology to succeed. Bredin’s latest research reveals why they buy, how they learn about technology, and who they want to buy from. Why SMBs buy tech To boost performance. Overall, 48% of SMBs buy tech to improve functionality and 47% buy to improve…
Fastcast: Using interactive tools for SMB lead gen
Using interactive tools for SMB lead gen from Bredin, Inc. The entire Fastcast recording is available here.
Bredin Report: Peer Advice in Content Ranks High for Entire Sales Cycle
In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave…